Lexus and Lexus are the same brand, but they have different names. Lexus is translated from English, and Lexus is pronounced in English.

Toyota is ready to compete for the luxury car market. However, Toyota is well aware of its own weight. Like most Japanese cars, the image of Toyota and its brands such as Corolla, Crown and Camry as "low-end, fuel-efficient and cheap cars" has been deeply rooted in consumers' minds. It is not easy to change the ideas inherent in the public mind. So Toyota launched a brand new brand Lexus for high-end cars. After several years of painstaking research, it was listed grandly and succeeded in one battle. The name of the company was deliberately hidden on Lexus, and the Toyota logo was not marked on the car body, while other brands of Toyota, such as Corolla and Camry, were marked with the Toyota logo. This is a deliberate arrangement made by Toyota in order to prevent consumers from contacting the traditional brands and new brands of Toyota, and to eliminate the marketing obstacles of Toyota's image to high-end cars. ?

If Lexus puts the Toyota logo on it, or simply uses Toyota, Camry, Crown and other brands to promote high-end luxury cars, can it compete with BMW, Lincoln and Mercedes-Benz, which have long been admired by everyone? Coincidentally, when Honda launched a high-end car, it also adopted a brand new brand ACURA, and the Honda logo was deliberately hidden on the body. Since then, Japan has opened the prelude to high-end cars. Toyota paid $35, to an American naming company to name the brand, because the pronunciation of "Lexus" is similar to that of "Luxu" in English, which reminds people of the impression that the car is a luxury car.

Lexus automobile trademark adopts the capital letter "L" of the name "Lexus", and the outside of the letter "L" is surrounded by an ellipse. The ellipse represents the earth, indicating that Lexus cars are all over the world.