A well-known trademark refers to a registered trademark that enjoys a high reputation in the market and is well-known to the relevant public. The identification and management of well-known trademarks are handled by the Trademark Office of the State Administration for Industry and Commerce, the Trademark Review and Adjudication Board, and the People's Court. Only trademarks that have been recognized by the Trademark Office, the Trademark Review and Adjudication Board and the People's Court in accordance with the law can be called well-known trademarks. No organization or individual may identify or adopt other disguised methods to identify well-known trademarks. Well-known trademarks have the following characteristics: (1) the trademark design is original; (2) the trademark has been used for a long time; (3) the goods or services specified by the trademark are of excellent and stable quality; (4) the goods using the trademark are The market coverage is large and the sales volume is large; (5) the advertising investment of the trademark increases in proportion to the sales volume of the goods or service income; (6) the trademark is registered in the relevant country and the goods designated by the trademark are sold or carried out business service; (7) Have high visibility and credibility in the same industry; (8) Be well-known to a considerable range of consumers.