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What does Starbucks logo mean?
The design of Starbucks icon was inspired by the wooden sculpture of the Scandinavian siren or Poseidon in16th century. Starbucks chose Sai Ren Banshee to show that "Starbucks coffee is as attractive as Sai Ren Banshee's songs".

Sai Ren and Sai Ren originated from Greek mythology. In Homer's epic "Odyssey", the goddess Kyle warned Odysseus that when they passed through the sea of desire, the siren Sai Ren would make a euphemistic song to lure the passing sailors, causing the ship to hit the rocks in silence. Odysseus blocked the ears of other companions with beeswax, tied himself to the mast, restrained his desire and crossed the dangerous sea.

Sai Ren, the siren, was originally described as half man and half bird, and later evolved into a two-tailed mermaid. Because western literary and artistic creators have the tradition of drawing lessons from Greek mythology, it often appears in later cultures and paintings, and gradually evolves into a cultural symbol.

Because of its image in Greek mythology, Sai Ren has also become one of the symbols of neutrality, love, lust and temptation in western culture. In this respect, just like the myth of China, when it comes to beauty and temptation, you will think of foxes. Human nature is complex, but love is indispensable.

The Historical Evolution of Starbucks Trademark

Starbucks' trademark * * * has two versions, and the logo is a two-tailed Sai Ren banshee image that looks like a mermaid. The first edition of the brown logo was 197 1, which was inspired by the Scandinavian double-tailed mermaid carved by a young Seattle designer Terry Hechler in the 6th century. She has bare breasts and clearly visible fish tails.

In the second edition, the mermaid is no longer naked. Like many subtle beauties, she became more and more subtle, from her bare breasts to her navel, to covering her naked body with her hair, and then to her fishtail with low recognition.