FENDI is a famous Italian luxury brand.

In 1925, the Fendi brand was officially founded in Rome, specializing in the production of high-quality fur products. The first Fendi fashion show was held in 1955.

In 1962, Fendi hired the famous German designer Karl Lagerfeld as its brand designer.

In the early 1990s, Fendi furwear launched a reversible coat with a full fur front and mesh fabric on the back to protest the anti-fur clothing movement at that time.

FENDI’s watches, leather, and leather goods have become popular choices among urban women since 2000, often appearing in FENDI clothing inadvertently.

In December 2018, the World Brand Laboratory released the "Top 500 World Brands 2018" list, and Fendi ranked 415th.

Extended information:

1. Fendi’s products:

Fendi focuses on the luxury market. Its main products are: furs, women’s shoes, and accessories. , watches, perfume, etc.

2. Fendi’s brand identity:

FENDI’s most well-known “double F” logo came from the pen of “Lafayette” Karl Lagerfeld, often inadvertently It appeared in details such as buttons on FENDI clothing and accessories, and later even became a pattern on fabrics. Defined the concept of "FUN FUR", which became the source of inspiration for FENDI's double F LOGO (DOUBLEF), and the double F LOGO later became a world-renowned trademark.

In 2013, the 88th anniversary of the brand’s birth, FENDI’s logo was redesigned and improved, adding the word “ROMA” as a symbol of the Roman treasure and interpreting the true soul of the brand. .

Baidu Encyclopedia - Fendi