appear
Most of the "hammer" of appearance will be used in brand trademarks, and the principle followed is simplicity. Simple information exchange is faster and easier to understand, so is vision. At first, the International Committee of the Wounded could not find its own visual image until it was renamed the International Committee of the Red Cross.
colour
Compared with polychromatic colors, simple colors are more recognizable. The most typical one is Tiffany Blue, whose blue gift box simply fascinates girls.
product
If we can design products containing visual hammers, we will have great advantages in the market. For example, the unique strap of Rolex watch is an unparalleled visual hammer, which makes the affirmation of "the guide brand in luxury watches" take root in people's hearts. In addition, in order to make their brands more unique and easier to remember, some businesses will deliberately add some ideas. For example, Carochi's visual hammer is "shoes have holes", although it is not very pleasing to the eye.
Visual hammer means that you can think of the brand as soon as you think of it, or you can think of the brand as soon as you see it. To be a brand and a well-known brand, an enterprise must have positioning nails and its own visual hammer.