Legal subjectivity:

Trademark rights refer to the exclusive and exclusive rights enjoyed by trademark owners over their trademarks. Since the acquisition of trademark rights in my country follows the registration principle, trademark rights are actually exclusive rights applied by the trademark owner and confirmed by the National Trademark Office, that is, exclusive rights arising from trademark registration. So, what does a trademark right include? What does a trademark right include? The rights of a trademark owner mainly include the exclusive right to use the registered trademark, the right to prohibit, the right to transfer, etc. (1) Exclusive right of use The exclusive right of use is the most important content of trademark rights and the most basic core right in trademark rights. Its legal feature is that the trademark owner can exclusively use the approved trademark on the approved goods and obtain other legitimate rights and interests through use. The exclusive right to use is relative and can only be used within the scope provided by law. Article 51 of my country's Trademark Law stipulates [6]: "The exclusive right to register a trademark is limited to the trademark approved for registration and the goods approved for use." That is, a registered trademark can only be used for the goods or services approved at the time of registration. use on similar goods or services; the trademark owner is also not allowed to change the sign that constitutes the registered trademark without authorization, nor is it allowed to use a trademark that is similar to the registered trademark. "(2) Right of Prohibition The right of prohibition means that the owner of a registered trademark has the right to prohibit others from using the same or similar trademark as the registered trademark on the same or similar goods or services without his permission. Trademark rights have the same rights as property ownership. The property of the trademark is exclusivity without interference from others, which is embodied in the prohibition of illegal use, printing and other infringements of the registered trademark. It can be seen that the right of exclusive use and the right of prohibition are two aspects of the right of prohibition. The effectiveness involves the following four situations: first, the use of the same trademark on the same kind of goods; second, the use of a similar trademark on the same kind of goods; third, the use of the same trademark on similar goods; fourth, the use of the same trademark on similar goods (3) Licensing right refers to the right of a registered trademark owner to license others to use its registered trademark. Licensing is a way for the trademark owner to exercise its rights. According to the contract, the registered trademark owner and licensee have the right to use the registered trademark within the scope and time agreed in the contract after paying the trademark usage fee. In essence, the above-mentioned service and licensing system will help enterprises develop horizontal alliances and give full play to their advantages. It is of positive significance to expand the production of famous brand goods, activate circulation, meet consumer needs, and improve social and economic benefits. (4) Transfer of transfer rights means that the owner of a registered trademark transfers his trademark rights to others in accordance with certain conditions. The transfer of trademark rights is a way for the trademark owner to exercise his rights. After the trademark rights are transferred, the transferee obtains the ownership of the registered trademark, and the original trademark owner loses the exclusive right to use the trademark, that is, the trademark rights are transferred from one entity to another. One subject. To transfer a registered trademark, both parties must sign a contract and submit an application to the Trademark Office simultaneously. The transfer will be effective only after approval by the Trademark Office. For a detailed understanding, trademark rights generally include the exclusive right to use the trademark, the right to prohibit, the right to license, the right to transfer, etc. Legal objective:

Article 50 of the Trademark Law of the People's Republic of China. Article 6 The exclusive right to register a trademark is limited to the trademark approved for registration and the goods approved for use.

Article 57 of the "Trademark Law of the People's Republic of China" includes any of the following acts, which shall infringe the exclusive rights of a registered trademark: (1) Using the same product on the same product as the registered trademark without the permission of the trademark registrant (2) Using a trademark that is similar to the registered trademark on the same product without the permission of the trademark registrant, or using a trademark that is the same or similar to the registered trademark on similar products, which is likely to cause confusion; (3) Selling goods that infringe the exclusive rights of registered trademarks; (4) Forging or manufacturing registered trademarks of others without authorization or selling counterfeit or unauthorized registered trademarks; (5) Changing the registered trademark without the consent of the trademark registrant and puts the goods with the changed trademark back into the market; (6) Deliberately providing facilities for infringement of the exclusive rights of others' trademarks and helping others to infringe the exclusive rights of trademarks; (7) Causing other damage to others' exclusive rights to registered trademarks of.