Distinguish authenticity from the following four aspects

1. Internal standards

There are numbers and letters on shoe labels, some can see the NB logo, some You can see the QR code, which is the only sign of this pair of shoes, and each pair of shoes is different.

2. Above

Judge whether the new balance is correct from the upper of the shoe. New Balance running shoes generally use artificial leather as one of the upper materials.

Although it is not real leather, its performance and cost are more expensive than real leather. Therefore, some designers of imitation shoes will never use high-grade artificial leather as the upper of New Balance, rather than the gloss of high-grade artificial leather. The shoe is weak and does not stretch well.

3. Midsole

Judge whether the new balance is correct from the midsole. At present, the midsole of ordinary running shoes is PHYLON, and the appearance of real and fake shoes is similar.

However, if you press the PHYLON midsole of real shoes with your nails, you will leave marks, but the marks will slowly recover. But fake shoes won’t do.

4. Insole

The real New Balance insole is a PU insole, which is breathable, sweat-absorbent, and anti-athlete. The holes are also drilled regularly, but fake New Balance will not use such high-end materials. You will feel uncomfortable wearing it for a long time.

Expand knowledge:

New Balance, a brand established in 1906 by Mr. William J. Riley in Boston, the marathon city of the United States, is known as the "Presidential Jogging Shoes" in the United States and many countries. , "The King of Jogging Shoes".

Since New Balance was founded in Boston, USA in 1906, it has adhered to the spirit of manufacturing excellent products and continued to make continuous progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100 customer satisfaction, and a team spirit in order to become high-tech. “New Balance” encountered a trademark infringement lawsuit in the domestic market. On April 24, 2015, the Guangzhou Intermediate People’s Court issued a first-instance judgment on this high-profile trademark dispute case. The court held that New Balance Trading (China) Co., Ltd., an affiliate of the American company New Balance in China, had infringed on others’ trademark rights by using the registered trademark “New Balance” and must compensate the other party 98 million yuan.