The flying pattern is one of the symbolic images of Dunhuang murals and a treasure in the history of world art, which is highly accepted in western society. Feixian has the intention of being a diplomatic envoy, which coincides with the vision of Maotai's export.

In order to meet the needs of the international market, Maotai decided to lease the trademark of "Tian Fei Liquor Supply" of Guizhou Grain and Oil Import and Export Corporation with 1958, and changed the export trademark of Moutai to "Tian Fei Brand". The flying pattern of Maotai liquor not only represents the long-standing culture and art in China, but also has far-reaching influence in the world. Once the Tian Fei trademark was launched, it quickly helped Moutai to open the international market.

Feixian

The "Flying Immortal" figure of Maotai Liquor, selected from the mural "Flying Immortal" in Dunhuang Grottoes in ancient China, is a figure modeling in Buddhism. The two fairies in the trademark are taken from Kinnara, the god of songs and music in Indian mythology, and their functions are "scattering flowers and fragrance" and "playing music and dancing".

Fairies fly around in the sky, and some land slowly on auspicious clouds; Some hold their heads high, swing their arms and soar upwards; Some hold flowers and go straight into the sky; Some people float across the sky with flowers in their hands. Seeing such figures, we can't help but think of the great artistic shock brought to us by the ancient people in Dunhuang Mogao Grottoes with their beliefs.