The value of Haier's trademark and brand is immeasurable. As an intangible asset, trademarks naturally have a certain value. Haier is the only brand in the top ten of the Top 500 Asian Brands. It is a national enterprise that developed from the "ruins" and is an independent brand that belongs to people. In just 20 years, it stood out from the competitive environment with many strong players and took the lead in realizing the enterprise's entry into the world-class brand. Haier uses its own development history to describe the myth of a brand being recognized by the international market in 20 years. From Haier's brand strategy, we can see that the creation of Haier brand is the result of 20 years of arduous efforts by Haier people to create and maintain.

Consumers’ recognition of Haier brand and Haier people is the reason for Haier’s rapid growth today. Haier's rapid growth is the success of Haier's brand strategy. In Haier's management system, the brand strategy is always the core to construct other business strategies. When other projects in the enterprise, such as production scale, corporate benefits, and corporate asset issues, conflict with the corporate brand strategy. , Haier has always adhered to the brand strategy. Haier's brand strategy is a fundamental reason why Haier has been able to grow rapidly and continuously in the past ten years. Haier's trademark and brand strategy is the core competitiveness of the enterprise and constitutes the only competitive advantage of the enterprise. Brand is the lifeline for the enterprise to survive. The brand strategy plays a long-term, far-reaching and overall role. In Haier's management system, the brand strategy is always the core to construct other business strategies. When other projects in the company, such as production scale, corporate benefits, and corporate asset issues, conflict with the company's brand strategy, Haier We have always adhered to the brand strategy. The path it has taken will lead other Chinese companies to better enter the international market. At the same time, it also continues to prosper our country's economy. Haier trademark brand