Brand types include: branding decision-making, brand model selection, brand identity definition, brand extension planning, and brand management planning.

Brand type can be said to be the targeted type corresponding to the brand, which can be considered as the segmentation of the brand. :

In a broad sense, "brand" is an intangible asset with economic value, which uses an abstract, unique, and identifiable mental concept to express its difference, thereby occupying a certain position in people's consciousness. Comprehensive reflection. Brand building is long-term.

In the narrow sense, "brand" is a kind of "standard" or "rule" that has both internal and external aspects. It is made by standardizing and regularizing the four aspects of concept, behavior, vision and hearing to make it have A general term for an identification system that is unique, valuable, long-term, and cognitive. We also call this system CIS (corporate identity system) system.

Kotler, the father of modern marketing, defined in "Marketing" that a brand is a specific set of features, benefits and services provided by sellers to buyers over a long period of time.

A brand is an intangible asset that brings premiums and added value to the owner. Its carrier is a name, term, symbol, mark, or name used to distinguish the products or services of other competitors. The source of added value of design and its combination comes from the impression of its carrier formed in the minds of consumers.

A brand carries more of the recognition of its products and services by some people. It is a product derived from the mutual running-in between the brand owner and the customer's purchasing behavior.