Corporate logo represents the image of the company. Did you know that logos can basically be divided into 7 types? On the surface, a logo is a combination of typography and imagery, but each type of logo will give your brand a different feel. ?

Moreover, the first thing many new customers see when they come into contact with a company is always the company's logo. Of course, as a company, you want to convey the correct message through your logo. Wondering how to choose the best type of logo for your business? Look down.

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?Word or letter?

1. Letter mark

IBM, CNN, HP, HBO...these are all abbreviations for companies with lengthy names. In order for customers to only remember 2-3 words after seeing them, these companies use acronyms to achieve brand recognition. Therefore, they use monograms or monograms to represent business organizations. A monogram effectively simplifies company brand recognition through the abbreviation of the company name. For example, NASA (National Aeronautics and Space Administration) is the abbreviation of National Aeronautics and Space Administration.

The focus of letter logo design is also on the choice of font. The choice of font needs to be related to the theme of the company, and it needs to be clearly visible when printed on the business card. In addition, it is recommended that some start-ups or immature companies add the complete company name under the logo to ensure that customers correctly understand your company.

2. Wordmark

Similar to a letter logo, a wordmark is a font-based logo that focuses solely on a business name. design. Just think of VISA and CocaCola. Wordmarks work extremely well when a company has a concise and clear name. Google's logo is a great example. The name itself is very catchy and memorable, and combined with strong typography, the logo creates even stronger brand recognition.

Additionally, like letter logos, typography is very important. Since the focus will be on your name, you will want to choose a font or create a font that showcases the essence of what your company does. For example, fashion brands tend to use clear, elegant fonts that feel high-end, while government agencies almost always feel safe sticking to traditional "heavier" text.

How to use these two flags reasonably?

If your company name is long, consider using letters. After all, customers are more likely to remember initials.

If your company is a new startup, you might consider using text tags like Coca-Cola and Google. The name should be short enough, names that are too long always look confusing.

A text label is great if you have a unique business name that will appear in your customers' minds. Incorporating good typography into your business name will make your brand stickier.

Remember, be careful when creating lettermarks/textmarks. Maybe just because of the font, your business name isn’t clear enough to capture the nuances of your brand. So make sure you hire a professional who understands the details.

# ②

?Pattern or symbol?

3. Pattern mark

Pattern mark (sometimes Known as a brand mark or glyph) is an icon or flat graphic design. When you think of logos, the iconic Apple logo, the Twitter bird... each of these companies' logos are symbolic and each brand is so established. A true brand logo is just an image. Therefore, this can be a tricky logo type for new companies or users without strong brand awareness.

When you decide to use a graphic logo, the most important thing you need to consider is what image you choose. This is something that will always be there in your company. Do you need to consider the wider impact of the images you choose, or do you want to create a deeper meaning, or do you want to evoke an emotion?

4. Abstract logo

You can convey the symbolic meaning of your company through an abstract logo without relying on the cultural significance of a specific image.

Through color and form, you can define and cultivate the meaning of your brand.

5. Mascots

Mascot logos are usually colorful, sometimes cartoonish, and always funny , which is a great way to create your own brand ambassadors and spokespersons.

A mascot is simply a character that represents your company. Think of it as your corporate ambassador. Famous mascots include the Kool-Aid Man, KFC's Colonel and Planter's Mr. Peanut.

How to use these marks appropriately?

If you have an established brand, you can use a graphic logo. If your company name is too long, you can use brand logos to express your business practices. They can also effectively convey the idea or emotion you want.

Images and abstract markup are also useful if the company name doesn't translate well.

However, if you expect your business model to change in the future, using a graphic logo may not be the best idea. You might start selling pizza and use pizza in your logo, but what happens when you start selling sandwiches or burgers, or even produce them?

Abstract markup allows you to create completely unique images for your business, but is best left to design professionals who better understand how to combine color, shape, and structure to create significance.

If you want to attract children or family members, consider creating a mascot. One of the advantages of a mascot is that it encourages customer interaction, making it a great tool for social media marketing and real-world marketing campaigns.

Remember that a mascot is only one part of a successful logo and brand, and you may not be able to use it in all of your marketing materials. For example, a very detailed picture may not print well on a business card. Consider the next combination of logos.

6. Combination logo

It’s in the name! A combination logo is a logo composed of a combined word logo, letter logo and graphic logo, abstract logo or mascot. Pictures and text can be placed side by side, stacked, or integrated to create images. Some famous combination logos include the Burger King and the crocodile.

Because a name is associated with an image, a combination mark is a versatile choice, while words, images, or mascots come together to strengthen brand identity. With a combination logo, people will also start to associate your name with your picture or mascot! In the future, you may rely solely on a logo symbol and not always include your company name. Also, these trademarks are often easier to use than simple graphic marks because the combination of symbols and text creates a different image.

7. Logo

The last major logo is the badge. The logo of a coat of arms consists of a symbol or icon. These logos tend to have an impactful traditional look. Badges are the preferred choice for many schools, organizations or government agencies. The automotive industry is also popular.

Although they have a classic style, some companies have added traditional emblems to modern designs to look more suitable for the 21st century.

How to use these two flags reasonably?

Combination logos are a good choice for almost any business. It is versatile, often very unique, and is the most popular logo among famous companies.

The logo may be favored by a large number of public institutions and schools, but it can also be used in the food and beverage industry, such as beer labels and Starbucks. But remember, be careful with the details. You still need a professional design so that you can print all your marketing materials clearly.

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