The original LOGO was designed in 1976 by Wayne, one of the three founders, and was only used during the production of Apple-I. It was a pen drawing of Newton sitting under an apple tree and reading a book.

The second generation Apple logo

The second generation logo

In 1976, Jobs decided to re-commission the advertising design and use it in conjunction with the release of Apple-2. This LOGO is determined to use a rainbow-colored apple image with a gap. This LOGO was used until 1998, when it was modified when the iMac was released and changed to a monochrome series.

The third-generation Apple logo

The third-generation logo

In 2007, it was changed again to metallic silver-gray with shadows, which is still in use today.