Land rover (English: land? Rover), originally translated as off-road vehicle in Hongkong and Land Rover in Chinese mainland, is a British manufacturer of all-terrain vehicles and sport utility vehicles, headquartered in Garton, Warwickshire, England. Land Rover started on April 30th 1948. It is a pioneer of civil all-terrain special vehicles and the first car in the world to successfully cross the jungle wilderness of Central America, which is recognized as difficult. The main automobile products are Godwalker, Aurora, Discovery, Range Rover, Defender and so on.

Rover Group is an old British automobile company, and Rover is a nation in Northern Europe. Rover is used as a trademark in the production of bicycles.

1904 still uses "rover" as the license plate name. On March 26th, 2008, India's Tata Group invested $2.3 billion to acquire Ford's Jaguar and Land Rover brands, which caused a shock in the international car world. Land Rover is sold in more than 148 countries. From the practical model of 1948 to the multifunctional four-wheel drive, it is aimed at people who are constantly pursuing new life experiences. Land Rover has gained universal recognition and respect, which is unmatched by other manufacturers' cars. But Land Rover is still the ultimate embodiment of its brand value: three quarters of all Land Rover cars produced by Land Rover are still in use, which is really amazing.