Founded in 1996, it is a well-known popular fashion leather shoe brand. It is a large-scale private non-regional group company with the shoe industry as the leader and diversified development. Its products cover leather shoes, men's shoes, women's shoes and other categories. King Group is headquartered in Wenzhou, Zhejiang. It was founded in 1996. In 2004, it was approved by the State Administration for Industry and Commerce and officially upgraded to Spider King Group Co., Ltd. It is a large-scale private non-regional group with the shoe industry as the leader and diversified development. company. After more than 20 years of development and accumulation, there are now more than 3,000 specialty stores and a sales network all over the country.

In 2015, Spider King implemented a new business model and successfully transformed into an asset-light brand management company. The company has built a "brand management model" that is difficult to copy by its peers, successfully breaking through the management bottleneck of heavy assets, high expenses, and low efficiency of traditional enterprises, and once again injecting youth and vitality into the development of Spider King.