The concept of a trademark is: used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide.

The function of a trademark is to distinguish the source of goods or services. That is, if there is no trademark, then we cannot tell which product or service comes from.

The components of a trademark are a combination of words, graphics, letters, numbers, three-dimensional signs, sounds or colors, or a combination of several elements, and have distinctive characteristics. At the same time, they must be approved by the State Administration for Industry and Commerce. Trademarks approved for registration are "registered trademarks" and are protected by law.

LOGO: What is a LOGO? This is mainly the English term for logo or trademark. It is used in the small visual design of the logo itself. It is used by many organizations and commercial institutions. The purpose is to make people think of which organization or institution it is when they see this logo. This plays a role in The identification and promotion role of the logo owner allows consumers to remember the company's main body and brand culture through the image of the logo.

LOGO is an intuitive language that uses simple, significant, and easily identifiable objects, graphics, or text symbols. In addition to what it represents and what it replaces, it also has the function of expressing meaning, emotion, and instructing actions. It does not have to be a product logo, it can also be an organizational logo, badge, personal logo, etc.

Then what are the main differences between them:

First: the logo can be applied as a trademark, and at the same time it has obtained copyright protection from the date the LOGO was created, so LOGO can receive double protection. Of course, a trademark must be registered with the China Trademark Office to obtain trademark protection.

Second: A LOGO can be a trademark, and similarly, a trademark can also be used as a logo, but a LOGO may not be a trademark, and a trademark may not become a LOGO.