If you register a color trademark, you cannot change the color at will during use. If you need to use a different color trademark, you can only apply for a black and white trademark. However, color trademarks are indeed the first choice among trademark applicants. Because applying for a color trademark will be more in line with the characteristics of the product, consumers can quickly understand the characteristics of the product through the trademark. Even if few people register color trademarks, the success rate of color trademark registration is still very low. The main reason is actually similar to black and white trademark applications.

Reduce trademark resources

So many trademarks are registered every year, but China only has so many Chinese characters. Even if different combinations are possible, the combinations are ultimately limited. Currently, most trademark applications are rejected because the trademarks are similar. Therefore, we must take the time to register. The lower the trademark resources, the more difficult it is to register.

It is to improve the examination standards

In the past, many people believed that unsuccessful trademark registrations were successful, but now trademark examination standards have been improved, resulting in a decrease in the success rate of trademark registration. Not only black and white trademarks, but color trademarks as well. Censorship standards are high, so I'd rather kill by mistake than let one go.

What is the auditor’s subjective consciousness?

Trademark review is a manual review after all. Each auditor has his or her own subjective consciousness, and their knowledge and experience are not uniform. Therefore, the determination of trademark similarity will inevitably be based on subjective issues. However, the only remedy for this issue is trademark rejection review.

Although in the eyes of most people, since the success rate of trademark registration is so low, it is better to apply for a black and white trademark. At least it will be more flexible to use after successful registration. In fact, in some cases, it is recommended that you register a color trademark:

The trademark has been used and has a certain degree of popularity before registration, and consumers can associate the product with the company through this mark. Moreover, the color or color combination of this logo has formed a distinctive element, so it can be directly registered as a color trademark, such as McDonald's yellow. M. If the company does not apply for a color trademark, then using another color may not achieve the desired effect.

If the trademark design is relatively simple and is likely to be rejected due to lack of distinctiveness during registration, you can apply for a color trademark, which can enhance the distinctiveness of the trademark and thereby improve the success of trademark registration. Rate.

Everyone should be careful when registering a trademark. Colored trademarks can give them characteristics, while black and white trademarks are more flexible to use. Colored trademarks cannot change the color, otherwise they will face the risk of being invalid!