1. In 1971, 16-year-old Steve Jobs and 21-year-old Stephen Wozniak met through a friend’s introduction. In 1976, Jobs successfully persuaded Woz to join him in sales after assembling the machine. Another friend of theirs, Ron Wayne, also joined, and the three formed Apple Computer Company on April 1, 1976. Computer Inc.).
2. In May of the same year, Jobs negotiated with a local computer store, The Byte Shop. The owner, Paul Terrell, ordered 50 devices that later became known as the Apple I and delivered them. Pay $500 per unit upon delivery. After Jobs obtained the order, he sold his valuables to raise funds, and persuaded the store credit manager of Cramer Electronics, a large electronic parts distributor, to provide the parts first and then pay. In the end, Jobs successfully completed the transaction.
3. In January 1977, Apple Computer Company was officially registered as "Apple Computer Company". In the same year, Woz had successfully designed the Apple II, which was more advanced than the Apple I. Jobs wanted to expand the company and borrow money from banks, but Wayne withdrew because of the psychological shadow caused by the failure of the risky investment (another theory is that Wayne chose to give up his crazy job for the sake of health).
4. On December 12, 1980, Apple went public. In less than an hour, all 4.6 million shares were sold out, and the market closed that day at $29 per share. Since the 1980s, Apple has encountered emerging competitors in the personal computer business. The most important among them is IBM, the "number one" in the computer industry.
5. In 1983, Apple launched a new computer, the Apple Lisa, named after CEO Steve Jobs’ daughter. It was the world’s first personal computer that combined a graphical user interface and a mouse. In 1985, Jobs received the National Medal of Technology awarded by President Reagan.
6. In 1997, the NeXT Computer company founded by Jobs was acquired by Apple, and he returned to Apple as chairman again. In 2001, Apple launched Mac OS X, an operating system based on Jobs' NeXT Step.
7. In 2012, it set a market capitalization record of US$623.5 billion. As of June 2014, Apple has become the world's largest company by market capitalization for three consecutive years. Apple ranked 9th in the 2016 Fortune 500 list. On September 30, 2013, in Omnicom Group's "Global Best Brands" report, Apple surpassed Coca-Cola to become the world's most valuable brand.
8. In 2014, the Apple brand surpassed Google and became the most valuable brand in the world. On July 20, 2016, Apple ranked ninth on the Fortune Global 500 list. At 1 a.m. on September 8, 2016, the 2016 Apple Autumn New Product Launch was held at the Bill Graham Municipal Auditorium in San Francisco, USA.
Extended information:
Origin of Apple’s trademark:
In 1976, Apple’s first logo was drawn with a pen by Ron Wayne The design inspiration comes from Newton’s discovery of the law of universal gravitation while thinking under the apple tree. Apple also wants to imitate Newton’s commitment to technological innovation. However, this logo was complex and difficult to remember. It was only used during the production of Apple I, so it was quickly abandoned by Apple.
In 1976, Jobs decided to re-appoint Rob Janov, the art director of the Regis McKenna public relations company, to redesign a better logo to match the release of Apple II. So Janov started making a black and white silhouette of an apple, but it felt like something was missing.
"I wanted to simplify the shape of the apple and take a bite on one side - a byte, right, in case the apple looks like a tomato, "Janov explained. Javov then added six colorful, horizontal bars, completing the colorful Apple logo we know today.
Reference: Baidu Encyclopedia-Apple