The logo of the car is the brand "Lexus".

Lexus was first introduced in North America, because the pronunciation of "Lexus" is similar to the word "Luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus automobile trademark adopts the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an ellipse. The ellipse represents the earth, indicating that Lexus cars are all over the world.

Extended information:

Brand development

In Europe, the birthplace of luxury cars, Mercedes-Benz has survived tenaciously for more than 1 years, and BMW cars from Munich, Bavaria have also stood at the top of the global luxury car market with the full support of the Quant family;

Relying on the all-round revival of Volkswagen Group, Audi, a newly-emerging luxury aristocrat, also vowed to enter the world as the leader of luxury cars, and the "German Three Musketeers" began to jointly attack the global luxury car market.

However, the sales ratio of these three German luxury car brands in Germany has been kept below 3%, which is in sharp contrast with Lexus' 85% market share in North America. To prove that Lexus is a global luxury brand, it first captured the fortress of global luxury car brands-Europe.

Baidu encyclopedia-Lexus