Mianzhu Jiannanchun wine is produced in Mianzhu City, Sichuan Province. Because Mianzhu belonged to Jiannan Road in the Tang Dynasty, it was called "Jiannanchun". On the third day, the jar was opened and the fragrance filled the area. The nectar was slightly turbid and the wine was clear. This is evident from the attractiveness of the wine.

With the advent of the cultural marketing era, cultural marketing is a part of corporate marketing. In recent years, it has been widely recognized by domestic companies and has become an important part of many corporate marketing strategies. This is especially true in the traditional liquor industry. "Selling liquor is selling culture" has become a recognized marketing concept in the industry.

Jiannanchun's quality strategy is an important guarantee for the company to embark on the road of prosperity and for the brand to shine in the brutal market competition.

Jiannanchun has been awarded the title of National Famous Liquor for many times and has won national and international quality gold medals. It ranks among the best among high-end famous liquors and is known as a first-class product. What makes all this possible is a set of strict and effective quality control systems, the soul of which is to win over consumers and the market with internal quality control standards that far exceed the average level.

Jiannanchun people believe that without first-class quality standards, there will be no first-class terminal products. This is the key to the quality technology of Jiannanchun that distinguishes it from ordinary liquor. Jiannanchun Group Company has always insisted on taking quality education as the first step, strengthened the quality management responsibility system, and formed a network with clear quality responsibilities at all levels by the general manager, management representatives, department heads and employees, fundamentally promoting quality effective operation of the system. At the same time, the company pays close attention to quality control, establishes a strict internal quality audit mechanism, attaches great importance to QC activities, maximizes employees' initiative and creativity in quality management, and forms Jiannanchun people's own values, namely quality integration Quality concept: the value of employees and product quality are integrated, the labor creation of employees is reflected in the products, and the quality of the products reflects the value of employees

Jian Nanchun, a brand based on quality, is a history book of the Tang Dynasty A well-known brand of Chinese liquor with records. After the establishment of Xinzhong_, the famous Chinese liquor Jiannanchun has won many national, provincial and international quality gold awards for its excellent quality, and has been recognized by the country as a well-known trademark in China. The Jiannanchun brand is famous both at home and abroad thanks to its long-established traditional craftsmanship, unique brewing technology and excellence in product quality.

Maintain the brand with honest management. Integrity management has its roots in the common people. Only by operating with integrity and maintaining the brand can the brand remain victorious. Customers love Jiannanchun because of this brand. To maintain the brand in the minds of customers, we must operate with integrity. Only by operating with integrity can customers be satisfied. Customer satisfaction is the goal of Jiannanchun Group's business activities from beginning to end. The company insists on actively implementing the customer satisfaction project with integrity management as the core, and its marketing strategy is praised by the industry as the "Jian Nanchun Model".

Promote the brand with cultural accumulation. Jiannanchun Millennium Daya has a long history and rich cultural heritage. It is a brand full of national cultural accumulation. Jiannanchun began in the Southern Qi Dynasty in the Five Dynasties.

Jiannanchun’s accurate brand cultural positioning will preserve and extend Jiannanchun’s influence.

Successful cultural marketing must organically link corporate culture and brand concepts with the best cultural marketing carriers, and they should be coordinated like gears. It makes people feel the precious and profound cultural heritage of Jiannanchun, and perfectly conveys the profound connotation pursued by the corporate culture and brand concept of "Palace Wine in the Tang Dynasty, Jiannanchun in the Golden Age", thereby achieving a high degree of unity between national ideals and corporate culture. Jiannanchun's extensive, profound and long-established wine culture is a priceless treasure. Jiannanchun people use this to promote the brand, appreciate the brand, and create a road to success. When the wine culture flows through the chest of the new century, the ancient brand is casting new glory.