Cultural and creative industries refer to industries that rely on the wisdom, skills and talents of creative people, create and upgrade cultural resources with the help of high technology, and produce high value-added products through the development and application of intellectual property rights, which have the potential to create wealth and employment. Cultural creativity refers to the creation of new ideas in the cultural field, or the achievement of cultural innovation.
The core of cultural creativity is actually "creativity". In other words, the core of cultural creativity actually lies in people's creativity, so as to maximize people's creativity. Creativity is the ability to create new things. These ideas must be unique, original and meaningful.
"Creativity" or "creativity" includes two aspects. The first is "originality", which is not available to predecessors and others, and it is entirely on its own initiative. For example, Beijing Opera, Kunqu Opera and Wushu are all original works of China. The second is "innovation". Its significance lies in that although it was created by others first, it can give people a new feeling by further transformation to form a new thing.
Classification of cultural and creative products:
1, "integrated" cultural and creative products.
"Integrated" cultural and creative products focus on the integration of "cultural and creative content", "product carrier" and "combination mode". "Integrated" cultural and creative products refer to a certain cultural and creative content and its corresponding product carrier and combination mode, which are combined into a whole with a specific relationship.
At the same time, the content of cultural creativity can not exist independently without the product carrier of this relationship, or can not be combined with other extensive product carriers again, so the three conditions of "content, carrier and method" form a specific "integrated" relationship.
2. "IP derivative" cultural and creative products.
"IP derivative" cultural and creative products take "cultural and creative content" as the core, supplemented by "combination mode" as the core feature. Before explaining "IP derivation", it is necessary to define "Wenchuang IP" first. "IP", that is, intellectual property rights, refers to "the property rights enjoyed by the obligee on the intellectual labor achievements created by him".