the Chinese translation of IPSA is infusha, while "ipsa" stands for "self", "self" and "spontaneity" in Latin, and its prototype is ipse, which is equivalent to Greek autos, French même and English self.

IPSA is an independent beauty product under Shiseido group in Japan, and its main image consists of the initials of LOGO and the image of the classic product self-discipline circulating fluid, which means "IamI".

Extended information:

IPSA is the trademark name registered by Shiseido Co., Ltd. in the State Administration of Trademarks. IPSA was born in 1987 and became the first independent counter brand of Shiseido. At the same time, the success of IPSA has indirectly promoted the brand integration of Shiseido Group in recent years.

Because before the birth of IPSA, the usual way to sell cosmetics was to provide unilateral information according to the beauty methods designed by manufacturers in advance. With the changes of the times, autonomy and individuality have been paid more and more attention by the mainstream consciousness of society, and IPSA has just done this.

Baidu encyclopedia -IPSA (brand name)