Franchise fee is a unique form of commercial operation. It is the intangible assets of enterprise brand, such as intellectual property (including inventions, patents, trademarks, copyrights), organizational and management assets, market assets, human assets, etc. Franchisees are awarded in the form of contracts. Franchisees engage in business activities under a unified business model according to the contract, and pay a certain fee to the brand. Including fees: brand use fees. The brand user uses the intangible assets of the brand holder according to the agreed contract and pays a certain fee to the brand holder, that is, the franchisor pays the brand use fee to the franchisee. Performance bond In order to ensure the franchisee to perform the franchise contract, the franchisor may require the franchisee to pay a certain deposit. After the expiration of the contract, this part of the fee will be returned to the franchisee without interest if the franchisee has not breached the contract and is not clear about the payment. Brand management fees, marketing and brand promotion fees: There are some expenses between the headquarters and franchisees that need to be shared by both parties, and the most common ones are advertising and promotion fees. Click to learn more about joining the project.

Zheng Xin chicken chops are mainly positioned in the leisure snack market, with chicken chops as the main products and taking the popular consumption route. From 65438 to 0995, Mr. Chen Chuanwu, the chairman of the board of directors, founded Wenzhou Baiyun Food Co., Ltd. to produce and act as an agent for quick-frozen food. In 2000, the company began to change to Chinese and Western fast food/barbecue frying/hot and cold drinks/flavor snacks, and opened the first Zheng Xin leisure snack bar in Wenzhou, Zhejiang. After intensive cultivation, a well-known super commercial symbol-Zheng Xin Chicken Chop was gradually derived.