Advantages of Li Ning brand
In terms of product quality, the products produced by most domestic OEMs are not only exclusive album technology, but also other fabrics, crafts, glue and other qualities. Neck and neck. Even many high imitation shoes produced by the same factory in China can be exactly the same as the original factory, relying on the strong domestic supply chain. In terms of product design, Li Ning is also a well-known local tyrant enterprise, where there are many designers and design directors, and the salary will not be lower than that of Nike.
As far as brand marketing and packaging are concerned, the money for various fashion week catwalks is affordable, and the budget for promoting soft articles through various channels is also full of popularity and policy advantages. As one of the few well-known sportswear brands in China, Li Ning has more advantages than other brands in opening up the international market.