The procedures required to sell wine on Taobao are as follows:

1. You need to hold an industrial and commercial business license and a "Food Business License" or "Food Circulation License".

2. Join Taobao consumer protection service and pay a sufficient deposit in your Alipay account according to the category requirements.

3. Liquor sellers are required not to sell counterfeit goods and will be penalized for violating regulations.

4. Sellers whose products are published in the secondary category of "Liquor > Domestic Liquor" must join the "Bad Order Guarantee" service.

5. Sellers whose products are published under the secondary category of "Liquor > Domestic Liquor" must provide an authorization certificate with the trademark owner as the source of authorization. Among them, sellers who publish liquor brands that belong to the "List of Liquor Brands Required to Provide First-Level Authorization" must provide a first-level authorization with the trademark owner as the source of authorization; sellers who publish non-listed brands must provide a second-level authorization with the trademark owner as the source of authorization. authorized within.

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1. Article 5 of "Taobao Food Industry Standards"?

No reason for falsification of business license qualifications , Penalty points will be deducted for false vouchers for falsifying food access business qualifications.

2. Article 60 of the "Taobao Rules": Publishing products without access means that members publish products or information that have access requirements without being registered or reviewed by Taobao. Access requirements include seller access requirements and product access requirements. ?

(1) If the situation of publishing unapproved products is normal, 6 points will be deducted for each violation of product access requirements, and 12 points will be deducted for each violation of seller access requirements. At the same time, Taobao will remove or delete the product. Illegal products or information.

(2) If the situation is serious, it will be regarded as a serious violation. 6 points will be deducted for each violation of product access requirements, and 12 points will be deducted for each violation of seller access requirements. At the same time, Taobao will delete the illegal products or information. .

(3) If the situation is particularly serious, it will be regarded as a serious violation and 48 points will be deducted each time. At the same time, Taobao will delete the illegal products or information.

Taobao will, depending on the severity of the case, take measures such as compulsory measures on Alipay accounts, restrictions on the release of products, restrictions on the number of products released, restrictions on marketing and promotion, store blocking, and supervision of the entire store or individual products.

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