To a certain extent, logo design plays a very critical role in the success or failure of business operations. Especially today, with the increasing development of the global economy, logos have become the most common logo for companies in the global market. Language can help companies break through many obstacles and make companies, their brands and products deeply rooted in people's hearts.

1. Representation technique: Use an image with typical characteristics that is directly related to the trademark and the logo object, and directly describe the logo’s stunning meaning. This method is direct, clear, clear at a glance, and easy to understand and remember quickly. For example, the publishing industry uses the image of books, the railway transportation industry uses the image of locomotives, the banking industry uses the image of coins as trademarks, logo graphics, etc.

2. Symbolic techniques: Use graphics, text, symbols, colors, etc. that are connected in some sense with the content of the trademark or logo to symbolize the abstract connotation of the trademark or logo object in metaphors, descriptions, etc. . For example, crossed sickles and axes are used to symbolize the alliance of workers and peasants, and tall seedlings are used to symbolize the healthy growth of children. Symbolic trademarks and logos often use related objects that have been recognized by society as effective representatives. For example, doves are used to symbolize peace, lions and eagles are used to symbolize bravery, sun and moon are used to symbolize eternity, pine cranes are used to symbolize longevity, white is used to symbolize purity, green is used to symbolize life, etc. This method is profound, adapts to social psychology, and is popular among people.

3. Allegorical techniques: Use images that are similar or allegorical in meaning to trademarks and logos to express the content and characteristics of trademarks and logos in a way that alludes, suggests, and indicates. For example, use the image of an umbrella to indicate moisture resistance, use the image of a glass to indicate that it is easily broken, and use the image of an arrow to indicate direction.

4. Simulation and summing method: a method of imitating or comparing the characteristics or meaning of the trademark or logo object with the image of things with similar characteristics. For example, Japan's All Nippon Airways uses the image of a crane spreading its wings to compare with flying and auspiciousness, and Japan's Sagawa Express uses the image of a running character to compare with express delivery.

5. Visual techniques: Use simple and unique abstract graphics, words or symbols with no special meaning to give people a strong sense of modernity, visual impact or comfort, and attract people's attention And unforgettable. This method does not rely on graphic meaning but mainly relies on the visual power of graphics, words or symbols to express trademarks and logos. For example, Japan's Isuzu Company uses two prisms as its trademark and logo, and Li-Ning brand sportswear exaggerates the pinyin letter "L" horizontally into its trademark and logo. In order to enable people to identify the things being trademarked and marked, such trademarks and signs are often equipped with a small number of small characters. Once people recognize the trademark or logo, they can identify it even if the small characters are removed.