The so-called word trademark refers to a trademark composed purely of words and numbers. Word trademark is a major form of trademark. Because it is easy to call, most companies will choose words as trademarks to register and use. The words used as a trademark are not necessarily words with meaning, but at least they can be read.

The text font in a word trademark can be printed, written or artistic, etc. When the text font is deformed and expressed in a certain pattern, the trademark has deviated from the original character of the word trademark. And became a graphic trademark.

When reviewing trademarks in my country, except for trademarks consisting of Chinese characters including Chinese pinyin and English characters, which are directly searched according to the meaning of the words, other characters are searched as graphics after being classified into graphic elements.

Except for Chinese characters, Chinese pinyin, English and English letters, when applying for a registered trademark for other ethnic minority characters and foreign characters and letters, a description of what kind of characters they are and their corresponding meanings should be added. Otherwise, all will be treated as follows: Similar meanings in Chinese or English, or interpretations with no meaning. Therefore, if there are no special needs, Chinese characters or English characters should be the first choice for word trademarks.

Text logo design principles

1. The readability of text. The main function of text is to convey the author’s intention and various information to the public in visual communication. To achieve this The purpose must consider the overall appeal effect of the text and give people a clear visual impression.

Therefore, the text in the design should avoid being complicated and messy, making it easy for people to recognize and understand. It is important not to design for the sake of design and forget that the fundamental purpose of text design is to better and more effectively convey the author's message. Intention expresses the theme and concept of the design.

2. Give the text personality, and the design of the text should be subject to the style characteristics of the work. The design of the text cannot be separated from the style and characteristics of the entire work, let alone conflict. Otherwise, the appeal effect of the text will be destroyed.