new bolune is a domestic footwear brand.
This is a brand of Guangzhou New Balance Enterprise Management Co., Ltd., its main products are: shoes, clothing and bags. Since its establishment, the "New Balance" brand has always built a first-class corporate brand with excellent management, and has always adhered to the corporate mission of "making more than 90% of customers 100% satisfied", telling Chinese stories to the world, and providing more and better Chinese products to consumers. manufacture!
In 1994, the founder Mr. Zhou Lulun used the word "Lun" in his name to mean a century-old brand, and created and registered the "Bailun" trademark. In October of the same year, the first national exhibition was held at the Huanglong Hotel in Hangzhou. At the brand launch conference, its main products, shoes, clothing and bags, were officially launched on the market.
Development History
In 2003, the New Balance brand was officially launched on the market. The first brand flagship store was grandly opened in Hangzhou Building, Zhejiang. The more fashionable leisure and sports products are deeply loved by the younger generation of consumers. favorite. Since 2004, New Balance has begun to go nationwide, and the company's development has entered the fast lane.
Between 1998 and 2003, the founder successively registered the joint trademarks Xianlun, Wanlun, Yilun, New Balance, Bailun 2 and Bailun Wang based on the Bailun trademark.
In 2016, the Guangdong Provincial Higher People’s Court ruled that New Balance’s products in the United States were infringing, compensated New Balance for its economic losses, and published a statement in relevant media to eliminate the impact.
In 2015, New Balance Company filed an application for invalidation of the "New Balance" trademark.
In 2021, the Beijing Higher People's Court and the Supreme People's Court respectively ruled that the application for invalidation was invalid and maintained that the "New Balance" trademark was legal and valid.
The above content refers to Baidu Encyclopedia-New Balance