China Jewelry is a brand of central enterprises, and its full name is China Jewelry Import and Export Co., Ltd.

"China Jewelry" is a member of the International Jewelry Federation (CIBJO) and the only representative of China in the Federation; As a shareholder of Shanghai Diamond Exchange, the No.1 member and a member of Shanghai Gold Exchange, it is one of the few companies with the right to import gold jewelry in China, and has the qualification to carry out self-import and export of raw materials and agency business through the factor market.

Zhang Bingnan, deputy general manager of China Craft Group Co., Ltd. and chairman of China Jewelry Import and Export Corporation, fully affirmed and firmly supported the development of Chinese jewelry brands.

Zhang Bingnan pointed out that the key to the rapid development of Chinese jewelry is to focus on transformation and brand building and comprehensively deepen reform and system innovation, and elaborated on providing innovative jewelry products and consumption experience centered on consumer demand.

Extended information:

China Jewelry Import & Export Co., Ltd. takes building cultural jewelry as its brand positioning, taking "inheriting the Millennium, gathering classics" as its theme concept, and taking "harmony without difference" as its design concept, and carries out in-depth dialogue and blending between China's traditional culture and modern multiculturalism.

Chinese jewelry brands inherit, carry forward, integrate and innovate ancient and modern cultures, Chinese and foreign cultures, national cultures and various jewelry crafts, so that brand products have the brand characteristics of classic fashion, humanistic fashion and artistic fashion. ?

As a brand of central enterprises, "China Jewelry" relies on the top designer resources at home and abroad accumulated by the company in jewelry import and export trade for a long time, the import advantages of origin, the top processing technology partners at home and abroad and the deep accumulation of jewelry culture.

"Chinese Jewelry" adheres to the core value principle of "faithfulness, expressiveness, erudition and elegance" and shoulders the mission of "inheriting the essence of China traditional culture and blending the fashion ideas of the East and the West". Elegant and outstanding, exclusive, true and beautiful, far-reaching and affectionate, with the charm of the East, build a national brand.

Baidu Encyclopedia-China Jewelry Import and Export Corporation