As a veteran of marketing planning who has served hundreds of beauty companies, he has certainly written hundreds of cosmetic marketing plans. In this new era of mobile Internet consumption, I also briefly talk about three core suggestions for writing a cosmetics marketing plan for reference:

1. Cosmetic marketing planning is actually divided into many categories, including new product listing planning, investment promotion planning, new media communication planning, member operation planning, theme promotion activities planning, etc ... Different planning has different creative directions and writing methods;

2. No matter what kind of plan it is, I think we must first clarify the objectives of this marketing plan, which must be quantified, such as specific sales revenue targets, membership growth targets, or sales terminal growth targets ... Because there is no specific data target, it is impossible to make a plan, and without the basis of data evaluation, the marketing plan is vague;

In the new consumption era, it is very challenging to write a cosmetic marketing plan. No matter in the planning theme of marketing activities, the novelty of content creativity, the uniqueness of consumption experience, or the user's sense of participation and interaction, we must innovate. Otherwise, the traditional conventional scheme can't get good consumer response in the market at all.

Finally, I want to add that the input budget and output target of this marketing plan must be clearly defined in the plan, otherwise the boss or leader can't evaluate the efficiency of the marketing plan and make a final decision, which leads to the marketing plan can't be implemented beautifully and creatively.