The good use of physical models is another wonderful feature of ancient Chinese medical advertising. For example, the hanging pot is the symbol of pharmacies and clinics, and the pot is the gourd used to hold medicine in ancient times. Some doctors who traveled around the world also carried gourds on their backs as a cover for practicing medicine. Some pharmacies also hang yin and yang fish as symbols. Traditional Chinese medicine is based on the theory of yin and yang and the five elements, so it naturally uses the Tai Chi diagram as its emblem, but in the medical industry it is often called the yin and yang fish.

Tai Chi diagrams are often printed in medical books, and on the banners on both sides of the traditional Chinese medicine shop door, there is a fish hanging under a string of plasters, pills or medicines. Since fish is a homophonic word for "healing", It means healing, and the two fishes on the left and right merge into one Tai Chi.

Because the fish always has its eyes open regardless of day or night, hanging the yin and yang fish means that the pharmacy serves patients regardless of day or night. It is even more symbolic to associate the yin-yang fish with the concept of medical ethics as the emblem of medicine.

Another example is the trademark of the drug "Ophthalmic Acid" painted by an eye medicine shop. It is a person wearing a soap-colored high crown and an orange long-sleeved robe. There are strings of eyes hanging on the front and back of this person. There are also eyeballs embedded on both sides of the crown, an eyeball is also picked in front of the crown, and a rectangular bag is carried on the body, with a large eyeball also painted on it.

Until the Ming and Qing Dynasties, Beijing eye medicine shops still had several human eyes painted on the hanging white wooden boards. Some people use the shapes of cows, horses, leopards, fish bones, sea dragons, etc. as advertisements, and the effects are relatively good. This type of medical advertisements became more common after the Yuan, Ming and Qing Dynasties.

There are also some quacks who sell medicines by stringing bells, shaking the bells in one hand and holding a sign in the other. They practice medicine on the move among the people, or set up stalls to sell medicine and treat people's diseases. In order to ask people to buy, some doctors often beat bamboo boards with their hands and use their mouths to spread the word. This is called "selling mouth doctor" in the Jianghuai area.

In short, my country’s traditional medicine industry has entered the market very early and has its own advertising communication methods. In the historical evolution of medical advertising time and space, it has experienced various changes from dynamic to static, from physical to abstract. evolution process. Text-based advertising, celebrity-based advertising, couplet-based advertising, and physical advertising also play an active role and are useful supplements in the communication process.