I am also from Wenzhou. People around me are very enterprising in doing business and make a lot of money.
Of course, doing business is also very hard, so Wenzhou people are also hard-working Wenzhou people who are born businessmen.
In Wenzhou people's eyes, there is no distinction between high and low occupations, but whether you can make money is the most important thing. Because of this, Wenzhou talents wander around, occupying those fields that outsiders disdain, and getting rich quietly. Wenzhou people pursue autonomy and self-reliance. Everyone wants to be a boss and dares to take the risk of being a boss. No matter what they do, life is always full of fun, and they dare to live, be good at life, be free and easy, be tenacious and never be disappointed.
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After the reform and opening up, groups of Wenzhou people who have traveled all over the world, worked tirelessly and worked hard have been active in every corner of China. At first, they were very humble, and people only knew them from shoe repair, small hair salons and small vendors. Wenzhou people are just working and doing business silently, except that they are as thin and smart as Jiangnan people. They are no different from migrant workers and small traders in other places. However, slowly, there are more and more Wenzhou hair salons, Wenzhou clothing stores, Wenzhou Electronic City and Wenzhou products, and there are more and more packaging, signs, certificates and badges of various Wenzhou products. For a time, Wenzhou goods flooded the country. Gradually, people turned to Wenzhou people from indifference and disdain, to full interest, to surprise and admiration, and to explore carefully: What happened to Wenzhou people? So much, so will make money.
Wenzhou people pay attention to starting small when doing business. Wenzhou people are pragmatic and hard-working. As long as they earn a penny, Wenzhou people will spare no effort to do it, never aiming too high and never being ambitious. Wenzhou people make money from scratch, step by step, down-to-earth, meticulous, unlike people in some places, who can't make big money and don't want to make small money, so they have to be empty-handed and complain blindly that heaven doesn't help me.
buttons, labels, signs, trademarks, trinkets, and small toys are all made by Wenzhou people. They are not afraid of making less money, but they are afraid of not making it. Wenzhou's small commodities are all over the country. Wenzhou people take the road of small commodities and big markets. Unlike Beijingers and Cantonese, they don't pursue big styles and big products. They also start small to fill the gaps in the national small commodity market. Here, especially the hardware and electrical appliances in Liushi, Yueqing County, the buttons in Qiaotou Town, Yongjia County, and the small commodities in Jinxiang, Cangnan County are the most famous and typical.
However, Wenzhou people have a vision. When they have accumulated capital, they will expand their products from small to large, and finally from buttons to clothes and shoes, from electronic components to complete sets of electronic equipment, from daily necessities to high-tech industries, and they are involved in real estate and finance, so Wenzhou people are getting bigger and bigger.
Starting business from a small place is the specialty of Wenzhou businessmen, and it is also the secret of their success.
Good at selling
Wenzhou people are the best at selling.
Wenzhou people are "thick-skinned". They are not afraid of hitting a wall, and they are not afraid that others will not give me a good look. They only have one thought: No matter how you treat me, I just want to make your money! They send their products to all parts of the country with smiling faces, worn-out mouths and worn-out heels, and also attract people from all over the country to Wenzhou.
Once upon a time, there were more than 14, farmers' buyers and sellers in Wenzhou, flying all over the sky like locusts.
There are more than 4, buyers and sellers in the specialized market of hardware and low-voltage electrical appliances in Liushi all year round. Qiaoxing Button Market, known as the largest button market in the East, has nearly 1, farmers' buyers and sellers strung together into a national sales network, and there are more than 7, people selling products outside the town's badge, signboard and plastic film market. In the regenerated acrylic fiber market in Yishan District, there are more than 5, people wading through mountains and rivers, carrying bags of clothes and walking around the village ... The farmers' buying and selling team in Wenzhou is transformed from laborers of various occupations. Previously, they may be farmers who cultivated land, employees of township enterprises, village cadres, demobilized soldiers, private teachers, etc., and a considerable proportion of them are transformed from cotton playing, handicrafts, small businesses and other industries. These people have traveled all over the north and south of the great river, inside and outside the Great Wall, the thoroughfare of the city and the hinterland, and outlined the image of Wenzhou people in front of the whole country. They have experienced the wind and rain, seen the world and been exercised; At the same time, the long-term practice of going out has cultivated their communication skills, accumulated business experience, familiarized themselves with local customs, living habits and market demand, and established many channels for stable relations, laying the foundation for the success of purchase and sale activities. This is a diligent, capable and flexible special force, which has made great contributions to the development of rural commodity economy in Wenzhou. In Wenzhou, people who can run supply and marketing are called "heavenly soldiers and heavenly generals".
Wenzhou people don't care what they do, as long as they make money, no matter whether they are familiar with it or not, they will do it, sell whatever they like, and they are proficient in everything, such as eating, inviting, sending, cheating, white and mafia.
Because people in Wenzhou use whatever works, most products promoted by people in Wenzhou sell well all over the country.
Business acumen is particularly bright
Wenzhou people have a particularly bright business mind. In the eyes of Wenzhou people, money is everywhere, and the key lies in how you find and make money.
Wenzhou people are very good at digging out opportunities to make money from other people's casual things.
The earliest buyers and sellers of buttons were Ye Yaolin and Ye Yaoqing. At first, they bought a batch of buttons from Luqiao Button Factory in Huangyan County and tried to sell them in Qiaotou Town. In less than a day, the buttons worth 4 yuan were sold out. As soon as the news came out, everyone started the button business. As a result, the proportion of buttons in the bridgehead commodity market is getting higher and higher. By the second half of 1981, there were more than 1 button booths, which became the protagonists of the bridgehead market. In February 1983, the button market was officially opened, and it quickly developed at a miraculous speed, becoming a well-known button trading center in the whole country, and was praised as "the first button market in the East" by Hong Kong Wen Wei Po.
Going out for business
Wenzhou is located on the coast of the East China Sea, surrounded by mountains on three sides and the sea in the east. Since ancient times, Wenzhou people have been proud of going out for business, and they have never felt wandering when they go out. They left their homes and traveled north and south, not because they were forced to make a living or marry and have children to earn money, but because they started a business. On the contrary, if a young man stays with his family for many years, he will be regarded as a coward and worthless. This is very similar to Ningbo people.
In the great era of reform and opening-up, Wenzhou businessmen are all over China and even the world, and they are increasingly changing from selling by merchants to sitting in business, and from guerrilla mode to making money by sitting in town, forming a "Wenzhou people where there is a market, and places where there are Wenzhou people can open up markets.
Beijing is the base camp of Wenzhou businessmen in the north. There are famous "Wenzhou Villages" in Beijing, which are scattered in Dazhong Temple, Wudaokou, Shawo and Dajiao Pavilion, and surround the whole city in a star shape. Today, there are many big-name Wenzhou businessmen in Beijing, such as Zhao Zhangguang, the billionaire inventor of "11" hair regeneration essence who is famous overseas, Xu Xiaoying, the female boss of "China A Xin", the button boss group from Yongjia Qiaotou Button Market, the electrical and electronic king from Liushi, Yueqing, the trademark king from China, the largest trademark city in Jinxiang, Cangnan, and a group of young people who are fighting for the sky in the business sea of Beijing.
Greater Shanghai is also a place where Wenzhou people can show their talents. Nanjing Road is the most proud commodity world for Shanghainese, but the real owners of hundreds of shops and counters are Wenzhou businessmen.
if you go to Beijing, you can go to Shanghai, and Wenzhou people in Tibet, the "roof of the world", dare to venture. According to statistics, nearly half of the merchants in Tibet are from Wenzhou. There is also a "Wenzhou Street" in Lhasa, which is dominated by tailor shops.
where there are people, there will be Wenzhou people.
Wenzhou people also boldly killed overseas. There are Wenzhou businessmen in the United States, Brazil, Japan, France, Italy, Spain, the Netherlands and other countries. In Paris, there is also "Wenzhou Street"! In the 13th and 14th districts of Paris, people live in Wenzhou, and they all hear Wenzhou dialect. Even the police have to speak Wenzhou dialect, and there are as many as 8, Wenzhou people.
Wenzhou people are "Jews in China". There are 7 million people in Wenzhou, and there are more than 2 million people flowing to the whole country, exceeding? ? 4% of Wenzhou people do business all over the country or overseas.
Wenzhou people's way of "attacking everywhere, ambushing on all sides" and the spirit of "Eight Immortals crossing the sea, showing their magical powers" not only enlivened local markets, but also brought great conceptual impact on developing market economy.
in the final analysis, Wenzhou model is a model for developing market economy. One of the key issues surrounding the fierce debate about which is right and wrong between "Wenzhou model" and "Sunan model" is whether to develop market economy or adhere to planned economy. At the beginning of the rise of Wenzhou Model, those who advocated "market economy" or "forbidden" were in the mainstream position, and the concept was that planned economy must be adhered to, and the planned economy must be "dominant" and the market (not to mention "market economy") can only be "supplemented". The reason why "Wenzhou Model" was finally recognized was because of constant practice and repeated thinking. People see from the practice of "Wenzhou Model" that, contrary to the rigid planned economy, the market economy is full of vitality and high efficiency. The market economy is rooted in Wenzhou, and the development of Wenzhou's economy has been accelerated, the employment channels have been broadened, the market supply has been enriched, the people have become rich rapidly, and the government's financial life has been better.
second, the "Wenzhou model" is, in the final analysis, a model of letting go of the development of the private economy. Another key issue surrounding the fierce debate about which is right and wrong between "Wenzhou model" and "Sunan model" is how to treat the development of private economy. At that time, the mainstream idea was that even if non-agricultural industries were developed in rural areas, collective economy should be the main development, and private economy could only play a "supplementary role", because only in this way can we adhere to the socialist road. After continuous practice and repeated thinking, including the practice of "Wenzhou model", people finally realize that to develop market economy, we must develop private economy. Without private economy, there will be no market economy, and private economy or non-public economy is an important part of socialist market economy. Private economy has a strong interest incentive and restraint mechanism. Wenzhou's free development of private economy conforms to people's desire to get rich and pursue a good life. The practice of "Wenzhou Model" has proved that the result of letting go of developing the private economy, under the encouragement of interests, can glow the great enthusiasm and creativity contained in the masses and turn it into a powerful driving force for economic development. Without the government's arrangement and encouragement, and without relying on the government, people themselves will try their best to find the way to get rich and develop, allocate resources according to the changes of the market, improve efficiency under the pressure of the market, and bear the risks themselves.
thirdly, in the debate about "Wenzhou model" and "Sunan model", one of the most disparaging problems about "Wenzhou model" is the disorder of the market. Indeed, there have been a large number of violations of market rules in Wenzhou, and Wenzhou's goods once became synonymous with counterfeit and shoddy goods. The fake and inferior low-voltage electrical appliances produced in Liushi have caused great losses to users' production and life, and have been notified by the relevant departments of the central government and inspected by the the State Council Joint Inspection Unit. This market disorder should be condemned and punished. However, it should also be pointed out that under the circumstances that the planned economic order still dominates and the market economic order has not been established, Wenzhou took the lead in breaking through the "order" of the planned economy to develop the market economy, and it was inevitable that the market disorder once appeared. It was also correct for people to severely condemn all kinds of disorderly phenomena that some enterprises in Wenzhou violated the market rules. At the same time, we should also see that many people looked at Wenzhou with the concept of living in the planned economic order for a long time. They regarded the normal market economic order (such as competition, speculation and long-distance trafficking) as disorder and denied it. With the development of market economy, Wenzhou people themselves gradually realized the importance of observing market rules and maintaining market order, and gradually corrected their behavior, and turned to pay attention to product quality and market reputation. At the same time, people have gradually become accustomed to the normal order of the market economy, thus changing their views on the "Wenzhou model" and agreeing with it. Since then, "Wenzhou Model" has been transplanted and popularized in various places, and the private economy in various places has developed rapidly. Even the "Southern Jiangsu Model" areas (mainly in southern Jiangsu and northern Zhejiang) that have been insisting on developing collective economy for a long time have gradually abandoned the original model and changed to "Wenzhou Model". Of course, the development of private economy in different places is first and then, fast and slow, with great differences. In some places, private economy has developed very well, while in others, it has not yet developed. In fact, it is not easy to learn and transplant the "Wenzhou model", and the conditions vary greatly from place to place. Judging from the situation of learning and transplanting the "Wenzhou model" in various places, I think there are several points that need to be pointed out.
first, the most valuable point of "Wenzhou model" is that Wenzhou people have a strong desire to get rich and entrepreneurial spirit. This has a lot to do with the geographical environment, history and tradition of Wenzhou. Wenzhou is located in the coastal area. As early as 1876, it was opened as a foreign trade port according to the supplementary agreement of the Sino-British Yantai Treaty. This makes Wenzhou have a long tradition of doing business, opening tradition and handicraft manufacturing skills, and has extensive overseas relations, so the business culture or market economy culture is more developed. Wenzhou people are not satisfied with the status quo, do not stick to the rules, and are unwilling to be poor. In order to pursue wealth and a richer life, they are hard-working, good at learning, adventurous and enterprising, and can take root, survive and develop wherever they go. However, in many places, especially some places in the mainland, they have never experienced the baptism of market economy in history, or have little contact with the market. Agricultural culture is deeply rooted, and the order of planned economy has become an insurmountable rule, so that people are very different from Wenzhou people in terms of ideas, behaviors and attitudes towards life, or even diametrically opposed. As long as we visit some areas, especially remote mountainous areas, we can deeply feel how big the gap is. In these places, it is not easy to transplant "Wenzhou model" and develop private economy. Wenzhou people can travel thousands of miles to other places to develop galleries, run clothing stores and even set up shoe repair stalls, trying to find opportunities to make money. However, the locals turn a blind eye to the opportunities before them, or although they see them, they are disdainful and unwilling to do it, or they don't do it but don't study. Of course, with the experience of Wenzhou and the rapid development of the national market economy, all this is changing, but it takes a long time. Therefore, in the process of learning Wenzhou's experience and developing private economy, all localities should first learn and cultivate market economy culture and learn Wenzhou people's entrepreneurial spirit.
second, when transplanting the "Wenzhou model" to develop the private economy, some places often pay attention to giving various preferential treatments to the private economy, which may be necessary when the private economy is just starting, but from the experience of Wenzhou, it is necessary to develop it.