Strengths:
1. The profound historical background of tea culture and the tradition of drinking tea are deeply favored by consumers.
2. Tea has various categories and qualities, which can meet the needs of consumers at different levels.
3. Tea, as a green, healthy and fashionable drink, adapts to the consumption trend of modern people.
4. The tea industry has a wide range of distribution channels at home and abroad.
Weaknesses:
1. The lack of marketing means such as technology and packaging leads to the lack of competitiveness.
2. The standards for identifying and ensuring the quality of tea are not uniform, which leads to market confusion and lower consumer trust.
3. The competition in the tea industry is fierce, especially in the domestic tea market in China. The price war is rampant and the upgrading is slow, which restricts the sustainable development of enterprises.
4. The marketing strategy is single, lacking market innovation and upgrading, and the marketing slogans and slogans are monotonous, which can't reflect the current market situation and consumer demand.
opportunities:
1. The concept of green and healthy consumption is popular in the tea market, and the trend of organic tea reaching the standard is more and more obvious, and the development opportunities are increased.
2. The rapid development of the beverage industry at home and abroad promotes the potential and market opportunities of tea.
3. With the expansion of tea import and export trade pattern and market layout, the development of tea enterprises in the sea is also pregnant with opportunities.
4. China tea culture is also being promoted and exchanged internationally, which provides opportunities for the development of tea industry.
threats:
1. It is greatly influenced by changes and fluctuations in the external economic environment, and has a significant impact on the prosperity of the tea industry and the overall market environment, such as economic downturn and policy changes.
2. The limited resources of tea producing areas and the influx of products from different places have created great market competition pressure. It poses a threat to the sustainable development of the tea industry.
3. Consumers demand the continuous improvement of tea quality, and the requirements for tea quality are getting higher and higher. Enterprises need to strengthen the process upgrading and improve the threats and pressures in terms of taste, quality and appearance.
4. Especially with the integration of network development and tea industry, tea enterprises are facing threats from a series of innovative Internet formats, such as e-commerce, social interaction and enjoyment.