Formal. Xiyue brand is a cosmetics trademark that Su Fengquan applied for registration with the State Trademark Administration in 2016. The registration number is 16404334. The brand takes herbal skin brightening as its core, cosmetics as its medium, and its mission of "lighting up your beauty". It is committed to Women bring confidence and beauty. On July 3, 2021, the Xiyue brand and TVB double-viewing queen Charmaine Sheh, a famous Hong Kong actor, held a signing ceremony in Shanghai. With Charmaine Sheh as the spokesperson for Xi Yue’s brand, Xi Yue’s skin care products are formalized as she lights up women’s confident beauty together with the brand’s core.