Initial growth of the brand

In 1997

The first store on Qingchun Road opened, kicking off the battle for maternity wear brands.

2003

Won the title of "Top Ten Stores in Hangzhou" - octmami Hangzhou Fengqi Road Store

2005

Won the title "Top Ten Women's Wear in Hangzhou" award

2006

The anti-electromagnetic radiation products were the first to pass the Shanghai Enterprise Standard Certification, and were the first maternity wear brand to create quality and technical supervision standards. , and participated in the establishment of national quality and technical supervision standards, achieving sales exceeding 120 million yuan, becoming the first domestic maternity wear brand with sales of 100 million yuan.

New Era of Celebrity Endorsements

2007

Taiwanese famous artist Xu Xidi (Little S) endorsed October Mommy (octmami)

In 2008,

organized and improved the brand image and won the honor of "China's Well-known Trademark".

Shortlisted for the 2008 Zero2IPO-Venture "Top 100 Most Investment Valuable Enterprises in China".

The charity act of giving up your seat to pregnant women on buses and subways in Shanghai, Beijing, and Hangzhou is promoted.

In 2009

Published the first domestic book "Get Out! Mommy is here in October! 》Maternity readings use fashionable elements to interpret pregnancy and childbirth knowledge.

Octmami and Uki maternity wear have passed ISO9001 and ISO14001 quality management system certification.

Selected into HSBC’s second (2009) “Zhejiang Merchants Hidden Champion” enterprise with creative marketing techniques.

2010

Won the 2009-2010 "China Outstanding Marketing Award Silver Award".

A new era of capital operation

In 2011

Introduced venture capital, and successfully entered the era of capital operation together with Sequoia Capital and Bega Capital.

Won the "China Chain Golden Kirin Award", "The Most Investment Value Brand", "Fast Company Top 10" and other honors.

Formally signed a brand management licensing contract with Italy’s top maternity wear brand Pietro Brunelli, and began to attack the domestic high-end consumer market.

October Mommy has launched a billion-yuan business investment project. Following Vanke and JD.com, it has settled in Jiading Industrial Park and will build a comprehensive industrial base for October Mommy.

2012

The October Mommy-themed drama "Couple Things" was a hit nationwide, creating the most beautiful October Mommy in 2012.

Tsai Kangyong appeared at the October Mommy Beijing Clothing Expo in place of Xiao S, triggering a frenzy among fans at the scene.

Won the title of "Future Star" sponsored by "China Entrepreneur" magazine

Won the "2012 Most Potential Enterprise in China" jointly awarded by Ernst & Young China and Fudan University

2013

Won the Forbes "China's Most Potential Enterprises in 2013" award again

Won the "Shanghai Famous Brand"

VENUCEANE Ocean Goddess Skin Care Products Fully listed

Won the title of "China's Best Small and Medium Enterprise Employer of the Year" jointly sponsored by Zhaopin and Peking University's Corporate Social Responsibility and Employer Brand Communication Research Center. This event is the most credible and calling event in the field of human resources in China. An authoritative selection activity for employer brand that is powerful and influential.

Working with Sun Li to perform "The Story of Hot Mom", it was exclusively premiered on four major TV stations and Tencent Video at the same time, setting off a new trend of hot moms.

2014

October Mommy came to "Beautiful Beauty" and joined hands with the fashion guru Mr. P to demonstrate the fashion matching skills of maternity clothing.

In the popular fashion drama "My Best Friend", October Mommy is the only maternity wear sponsor.

October Mommy launched the dream-nurturing theme activity and joined hands with Xiami.com to help folk musician Shi Jin realize his music dream.

Won the Forbes "China's Most Potential Enterprise" award for the third consecutive time Spokesperson: Taiwanese Variety Show Queen, Hot Mom Spokesperson Xiaos

October Mommy invited Taiwanese Variety Show Queen Xiaos S Xu Xidi serves as the spokesperson.

Little S is individual, outspoken, fashionable and hot. October Mommy hopes to make all pregnant mothers in China as hot as Little S. Little S once commented on October Mommy: "When I wear October Mommy's maternity clothes, I feel that I am a very beautiful mother. During pregnancy, I can still feel beautiful and then feel very comfortable. It is a good thing for mothers." It’s a very happy thing, and I hope October Mommy can also bring such joy to all mothers. Brand concept: innovative entertainment and public welfare

Innovation: innovative brand experience, innovative business model, and innovative marketing model.

Entertainment: celebrity endorsement, HipHOP style advertising songs, flash animation, subway/online new media, pregnant women's talent show, popular TV series, variety show column placement

Public welfare: public welfare humanities. Caring for pregnant women’s love badges, offering seats to pregnant women for public welfare videos, publishing pregnancy and childbirth books, participating in public welfare activities such as Maternal Love Ten Squares and Orange Ribbons, and caring for breastfeeding. Shanghai October Mommy Network Co., Ltd. focuses on the sunrise industry-maternity and infant industry. It is a leading enterprise in the domestic pregnancy and infant industry, providing professional and considerate services to expectant mothers and infants. It owns three major brands: "October Mommy", "Youxi" and "P.B.", specializing in pre-pregnancy to postpartum, It provides one-stop shopping experience services for newborns, infants and young children, from affordable prices to high-end luxury, from shopping to pregnancy and infant culture.

Octmami

十 Founded in the late 1990s, Yue Mami has been leading the latest trends in the maternity and infant industry with its top-notch professional design, innovative brand culture, and fashionable fashion for pregnant women. Through segmentation and focus, it has achieved the first place in the market share for many years. With the corporate culture of "more technology than tradition, more humanism than technology" as the corporate culture, we have created a diversified maternity and baby product line with "reproductive culture" as the core. The current products cover maternity wear, maternity-grade clothing, etc. Skin care products, maternity products, baby products and other maternity and infant products

Youxi (uki)

As the sister brand of October Mommy, "Uki" targets young pregnant mothers. The brand personality is different from the brand image of "October Mommy". The sweet and cute loli style closely follows the popular "cute" elements and uses bows, cartoons, polka dots, etc. as display elements to form a unique The product style provides a better choice for the large number of young pregnant women at present.

PietroBrunelli

PietroBrunelli (P.B.), the top Italian maternity wear brand, is its agency brand. The only top-notch maternity wear to appear in Milan Fashion Week at the same time as GUCCI, Fendi and other luxury brands, it has been stationed in top luxury department stores such as Harrods in London and Galeries Lafayette in Paris, as well as in Isetan, Milan and Moscow in Japan. It has a brand flagship store that specifically targets the high-end consumer market and is deeply loved by celebrities and ladies.