Jack Wolfskin, a well-known German outdoor brand, has launched a new LOGO.

Jack Wolfskin is a German outdoor sports brand founded in 1981 and one of the most important brands in the European outdoor market. Recently, Jack Wolfskin released its 2022 autumn and winter series of products, and also modified its famous wolf paw logo to demonstrate its new strategic brand positioning "We are born for exploration" and inspire people to connect with nature and connect with friends and family Experience beautiful moments together.

Jack Wolfskin’s previous LOGO had a black background and bright yellow text. Now it’s just the opposite. The graphics and fonts have become bright yellow, and the background is pure black. In addition to the different colors of the LOGO, its unique paw print was moved from the original upper right corner to the left side of the word mark, and an outer frame was added to frame the wolf paw, turning it into an independent graphic.

Introduction to Jack Wolfskin’s product philosophy:

As a major brand in the European outdoor products market and the largest distributor in the German sporting goods retail industry, Jack Wolfskin’s success relies not only on excellence innovative capabilities, product concepts based on quality and customer needs, as well as market-leading product lines and distribution strategies, including continued investment in brand image.

The basic principle of every Jack Wolfskin product is to perfectly combine the best functionality with the highest comfort. Jack Wolfskin firmly believes that outdoor sports should be full of fun, and products should help users obtain a comfortable outdoor experience. The entire product line includes functional clothing, appliances and shoes specially designed for outdoor sports, travel and leisure, divided into series such as "outdoor mountaineering", "travel and hiking", "urban outdoor" and "leisure and wild fun".

Reference for the above content: Baidu Encyclopedia - Wolf Claw