1. Marketing: Adjust product selling points according to market changes and improve brand identity.

2. Cognition: Marketing is an important part of brand building, and it is also an important work link to improve the efficiency of enterprises. Good product+good marketing = good brand.

The second question:

1. Overall product concept: use value, brand value.

I don't know the price of the water in question. This kind of water is healthier and more scientific. You can refer to the representative Nongfu Spring (weakly alkaline), 5 100 (from the Qinghai-Tibet Plateau at an altitude of 5 100 meters).

Not very professional, and no pictures are provided!