Yakult is a Japanese brand.

The reason why Yakult has a huge output in China is because this brand has a production base in China. Therefore, this kind of yogurt is well known to the Chinese and almost occupies the entire yogurt market. The quality of Yakult is top-notch and it is in a leading position among yogurts. Consumers like the taste of Yakult yogurt. Yakult is now not only produced in Japan and China, but also produces Yakult lactic acid drinks all over the world.

The marketing characteristics of Yakult

The entry point of Yakult marketing is to popularize the knowledge of probiotics. Many consumers lack the basic knowledge of probiotics, and they are unable to identify the advantages and disadvantages of probiotics. In a mature competitive environment, Yakult Company feels the pressure of imitation products.

These products are similar to Yakult in brand name, design style, and trademark form. If Yakult cannot resist the temptation of the short-term market and the pressure of competitors, it will lose its way in double standards. Here Under the environment, Yakult adopts the unique marketing method of "home delivery", which will surely be recognized by the market and consumers.