Today, there are three brands named after "Kangaroo", the Italian Kangaroo brand, the British and French brands. However, due to their different product positioning and product styles, Kangaroo brand characteristics with different characteristics have been formed. As an Italian kangaroo brand that is relatively familiar in the domestic market, it is necessary to introduce its brand story and development history. This may be a better understanding and understanding of this Italian kangaroo that was born in the Apennine Peninsula.

The full name of the Italian kangaroo brand is L’ALPINA, which is also pronounced Alpina when translated. The year the brand was born was also the year World War II ended. Founded in Milan in 1945, what is interesting is that although the kangaroo was born in the Apennine Peninsula and experienced the Mediterranean style, its style and characteristics have established the toughness and elegance of the distant Australian kangaroo. For a time, it won the favor of many high-end people at that time. It also played a role in promoting its later brand building.

In terms of product positioning in the early days, the early L’ALPINA brand only produced autumn and winter clothing, which included many outdoor sportswear and casual wear. Nowadays, the L’ALPINA brand has kept pace with multiple product lines, covering many categories of men’s clothing.

It wasn’t until the early 1950s that the L’ALPINA brand began to use “AUSTRALIAN by L ALPINA kangaroo graphics” as a registered trademark. There are also allusions to the registration of such a trademark. At that time, Australia was the strongest player in tennis. And many top tennis players are from Australia. Therefore, the Australian kangaroo was used as the icon and custom-made trademark. Today, after years of hard work and perseverance, the L’ALPINA brand has continued to grow, and its influence on the outside world has also increased sharply. Currently, L’ALPINA brand counter stores can be seen in many department stores around the world.

The current categories of Italian Kangaroo L’ALPINA include jackets, polo shirts, T-shirts, trousers, casual wear, etc. Not only that, L’ALPINA has also hired many top players in competitive competitions to serve as advertising endorsements.