Yesterday, Playboy founder Hugh Hefner passed away!
He was a romantic man throughout his life and claimed to have had relationships with more than 2,000 women. He died at the age of 91!
1. The most lustful old gangster in history was once an innocent old virgin!
Mr. He is actually very traditional. He has kept his virginity for 22 years and only wants to save it for his wedding night. As a result, that night, not for the first time, his wife really broke his heart.
In 1959, Mr. He couldn't stand it and got divorced. From now on, I will no longer protect myself like a jade for anyone. He began a chaotic life of hugging each other.
2. A 27-year-old literary youth started a business and created a business empire with RMB 8,600!
Hefner was born in Chicago, Illinois, USA in 1926. He was born in a very poor and conservative Puritan family.
While studying at Northwestern University, he drew illustrations for the "Illinois Daily News", edited the humor magazine "Shaft", and also worked as an advertising copywriter and human resources manager. This laid a solid foundation for his later engagement in magazine publishing operations.
In 1949, Hefner graduated from University with a graduation thesis on the study of male sexuality. Afterwards, he began writing advertising copy for Esquire magazine.
At this time, he discovered a blue ocean: the post-war United States was suffocatingly conservative. Men's magazines focus solely on fishing and hunting outdoors.
So in 1953, four years after graduation, the 27-year-old Hefner raised US$8,000 and mortgaged his family’s furniture to the bank for a loan of US$600. Founded the first issue of Playboy magazine.
There are only 44 pages, because Hefner didn't know whether he could continue to work on it. There was no publication date on the cover, and only 54,000 copies were printed in one ***. Each copy was priced at 50 cents. Unexpectedly, it was a huge success, selling 53,991 copies.
In less than two years, the circulation soared by 400,000 copies, and by 1972 the monthly circulation was as high as 7 million copies.
Starting from a magazine with monthly sales of 7 million copies, Playboy has gradually expanded to include the TV variety show "Playboy Penthouse", the Playboy website, the "Girls Next Door" reality show, video games, and Playboy movies. companies, Playboy Clubs, Playboy Hotels, Playboy Casinos and other multinational groups.
As the best-selling men's magazine in the world, "Playboy" magazine is published and distributed in 19 countries around the world, with 18 editions. 113 million cable TV viewers watch Playboy programs every day, and 50 countries around the world The state has partners.
The rabbit head logo has become one of the most famous trademarks in the world and one of the symbols of American culture.
3. Porn is just the first thing, "Playboy" is actually a serious literary magazine
Who is Playboy?
In his founding words, Hefner defined "Playboy":
"A Playboy is not a decadent hedonist, but one who does not regard life as merely It is a series of sad and tearful people. Each of us is a passer-by in this world, entertainment and enjoyment are good things.
Playboy represents a certain fatal attraction to life. For happy times, men who can find true love at work, have the ability to get out of trouble, have appreciation and action, have a high taste in life and a healthy lifestyle."
Is "Playboy" "? Penthouse magazine?
Hefner will never admit that what he makes is a sex magazine. In Hefner's words: "If we were a purely sex magazine like Penthouse, we would have gone out of business a long time ago."
Hefner invited A-list celebrities to write articles with unimaginably high remuneration. Mr. He even paid up to US$25,000 per article.
Hemingway, Lennon, Andy Warhol, Nabokov, Borges, John Updike and other dozens of famous people who have published articles in "Playboy", It is enough to organize a dream team of contemporary literary celebrities.
He invited top figures such as Sartre, Dalí, Nabokov, Castro, and Jimmy Carter to be interviewed by Playboy.
Playboy's interview list includes everything from presidents to the worst villains. The magazine also hires well-known authors to interview celebrities, such as Alex Haley, author of the famous black American roots novel "Roots", to interview jazz master Miles Davis.
The most caring issue was the magazine that published the last interview given by Beatles lead singer John Lennon and mainly featured interviews between Lennon and Yoko Ono. It was released on the night of Lennon's assassination.
Wang Shuo revealed in an article that he once wanted to submit an article to "Playboy", but was rejected. The reason given by "Playboy" was that "the things he wrote were too pornographic and were not accepted by Playboy." Not a bird”.
Wang Shuo said: "I realized that "Playboy" actually reflects the needs and desires of very serious people."
So when someone says that they watch "Playboy", In fact, it is mainly to read the above article, which is not surprising at all.
4. Marilyn Monroe is the magic weapon to win?
Like all entrepreneurs, the 27-year-old Hefner is anxious about how to open up the market for magazines.
He wanted to make a 3D nude painting insert in the magazine, but after calculating the cost, he gave up.
The turning point was when he happened to see a nude calendar of Marilyn Monroe. Hefner decisively found the copyright fee and spent a lot of money to buy the copyright of the photo for $500.
On the cover of "Playboy" is a semi-nude photo of Marilyn Monroe, a sexy Hollywood actress who was not yet famous at the time, and the center page is a color nude photo of Monroe. The content of the magazine covers the happy life of a bachelor, doubts about the value of marriage, etc. There are novels by Boccaccio, Conan Doyle and Beers, as well as photos of women sunbathing naked.
"Playboy" mainly features semi-nude photos, talks about life, travel, taste, and sex. It has become a representative of a new lifestyle and has been pushed to the forefront by radical young people.
Catering to the long-repressed social sentiment in the United States, it inspired the rise of the middle class, the emergence of cars, televisions and birth control pills, and the influence of the Vietnam War, which has been latent in the youth of the so-called "Beat Generation". It has a long-standing strong resonance of hedonism and an anti-traditional atmosphere.
Mr. He is full of ambitions for his target customers. He wants to develop full life cycle products for men. He said:
"If you are a man, your age is between 18 and 80 years old. , then Playboy is a magazine just for you... We want to make it clear at the outset that Playboy is not a magazine for the whole family... If you are someone's If your sister, wife, or mother-in-law accidentally picks up our magazine, please pass it to a male member of the family. It is better for you to read "Women's Family Companion".
Hefner also used "Playboy" as a platform to actively advocate for the civil rights movement and gender equality.
Hefner, along with Washington and Franklin, was even selected by the American Discovery Channel as one of the 100 most important figures in American history.
5. Mr. He did not escape the tragic fate of "an old cow eats young vegetables and gnaws out a green head"
Women like handsome men before they are 16 years old, and they like handsome men before they are 26 years old. A man with money prefers a mature and capable man before the age of 36, and a man among men before the age of 46.
Men only like beautiful and young women from beginning to end!
In December 1978, the 25th anniversary of the founding of Playboy, Hefner said frankly: The theme of "Playboy" is happiness.
Our Puritan tradition is anti-sexual consciousness, anti-playfulness, anti-playfulness, and suppression of human nature. Playboy is exactly the opposite.
Mr. He is an outstanding representative of "a dedicated man". He raised a bunch of young and beautiful bunny girls in his mansion. But he still felt that he didn't have the right girl in his life, so there was something missing after all!
So, at the age of 63, he remarried to a beautiful girl who was 36 years younger than him. Old and young, you know. The beautiful young woman soon cheated on her.
Every time he was hit by "true love", Mr. He rebounded more fiercely. After his divorce, Mr. He began to live in a chaotic and communal life.
Mr. He said: "Only when you spend more time with young people, you will be young."
He said that he is not as exaggerated as the outside world said. When he is most tired, he is maintaining his health at the same time. It’s just a relationship with seven women. He said that the media had ruined his reputation, so he had no choice but to part ways with her, leaving behind three beauties whom he couldn't let go of.
The key is not what Mr. He said, but what the little hooves said:
"Hefner is fascinating. The four of us living together are perfect. , although it is disgusting in the eyes of conservative Americans, this is a real relationship, a real family.”
Well, they would not say it superficially, Mr. He’s mansion. There are artificial caves, large aviaries and zoos, as well as jacuzzis, swimming pools, luxury RVs and private jets.
In order to civilize the ignorant and conservative Americans, Mr. He made the daily life of himself and his three harems into a reality show: "The Girl Next Door". The ratings are awesome!
The subsequent video game "Playboy: Mansion" based on his life did not want too many players. Even when he was 82 years old, he asked a famous actress to be naked and hold a cake to congratulate him.
Do you think this is the end?
In 2012, the 86-year-old Mr. He couldn't think of anything anymore and married a 24-year-old wife.
In order to prevent heart disease caused by cheating, Master He’s condition this time is: he must live with three harems. And the 26-year-old little wife agreed! Maybe, maybe, she is the right one?
I wonder if Taiwan’s noisy “pluralistic family” legislation some time ago was inspired by Teacher He?
In fact, there are many shocking scandals, at least we can be sure: Hefner must be a marketing master.
For example, he is the golden finger that made Marilyn Monroe famous, and he is extremely good at making friends with celebrities, and by constantly making news, he portrays himself as a bachelor and successful entrepreneur with the ultimate hedonistic life in the world. It has increased the popularity of the magazine, and successfully promoted the image and concept of the magazine, making Playboy an IP that sways the hearts of men around the world.
6. The reason for pursuing freedom is that you can’t stand loneliness?
People's deviance is mostly related to their original family. Mr. He once said, "My parents are people who often go to church. There are no hugs and kisses in my family, but I think their lives are lacking. I want a fulfilling life. To a certain extent Say, my life is an overkill of my parents’ life. ”
A person’s real interpersonal relationships are the result of the outward projection of his inner world, and his inner world is the result of his early life with his parents. formed from the relationship.
Hefner’s later porn career was actually a kind of rebellion and compensation for his childhood inner repression.
Hefner's direct purpose of running "Playboy" was to oppose excessive suppression and control of lust, and to oppose excessive superstition and bigotry in religion. He wanted to change society's view of sex.
In supporting social openness and public welfare support, Hefner also spent heavily, donating more than 20 million.
In life, Hefner is actually a workaholic. Working 10 hours a day, every editorial in the magazine was written by him.
Even after retiring in 1982, he remained the magazine's editor-in-chief and chief creative.
He can work for 48 hours straight, and even have an executive meeting for 26 hours straight.
Mr. He once made a will to bury himself next to Monroe after his death.
"Even though I didn't know her, I bought the cemetery next to her, which made me feel romantic."
How can someone "forgive me for being uninhibited, indulgent and free-loving in this life"~
Good luck, Mr. He, there is still a bunny girl in heaven!
Text/Viral Marketing Chen Xuan