The company has more than 20,000 square meters of modern garden-style factory buildings, and has introduced 36 of the world's most advanced fully automatic production line equipment for xylitol, refreshing tablets, chewing gum, and bubble gum from Germany, Denmark, and the United Kingdom. After more than ten years of accumulation, the company has developed into one of the largest Qingkou food manufacturers and sellers in China.
Mr. Zheng Zhenzhong founded Jinjiang Weijia Food Co., Ltd. in 1992 and registered Fujian Jiujiuwang Food Industry Co., Ltd. in 1999. The company has 36 fully automatic production lines, with an annual production capacity of 60,000 tons. It is a large private enterprise specializing in the production of snack foods, integrating R&D, production, sales and export. Adhering to the road of internationalization and adopting internationally advanced special processing technology, the products are moving towards sugar-free, low-sugar, nutrition and health. In 2002, he was elected as the "Green Food Council Member Unit" of the Ministry of Agriculture. And it is displayed in front of the world with the image of "green, beautiful and civilized". It has successively won many prestigious honors such as "Leading Enterprise in the Food Industry of Fujian Province", "National Food Safety Demonstration Unit", "China Famous Trademark", and "Jinjiang Industrial Tourism Demonstration Site". Technology is the primary productive force, and "quality and innovation" are the core competitiveness of Jiujiuwang Company's rapid and sustainable development. Since 2000, it has fully introduced the ISO international quality management system, and has successively passed ISO14001, ISO9001, 2000, HACCP and other environment and quality standards. System and food safety management system certification. At the same time, in strong cooperation with internationally renowned candy R&D institutions, the company now has 29 national patents for mouth-cleaning products and more than 30 national patents for packaging design. In line with the basic purpose of "people-oriented and advancing with the times". Now it has more than 1,500 employees, and has adopted the "invite in, send out" talent echelon construction and increase investment in training. The training involves production, procurement, quality, marketing, human resources management and other aspects, and is effective Improving the comprehensive quality and business skills of employees is an important means to build an execution culture and one of the magic weapons for the company's continued strength. "Quality and innovation" are the core competitiveness of Jiujiuwang Company's rapid and sustainable development. The company adheres to the concept of "ensuring quality first, striving to create a famous brand in the industry, and wholeheartedly serving customers", and in accordance with international food industry standards to make the best food. Its products, "Jiujiu Wang Bubble Gum", "Arrow King Sandwich Gum", "Kusa" refreshing tablets, xylitol, etc., have been rated as Fujian Famous Brand Products by the Fujian Provincial People's Government. Exported to more than 30 countries and regions including France, Norway, Germany, Poland, the United States, Canada, Israel, India, and Japan, and is deeply loved and sought after by domestic and foreign consumer groups. In August 2009, the company invested 250 million yuan to build a new modern food industrial park covering an area of ??133,000 square meters and was officially opened. This revealed Jiujiuwang's firm leadership in Qingkou food. Jiujiuwang Food Company will stand tall in the world of Qingkou food. Brand camp. In 2010, the company implemented the TT direct sales project and used a brand-new marketing model to develop 2,000 prefectural and county-level dealers in various provinces across the country, and dispatched a large number of business personnel to help dealers distribute to county-level township and town markets and retail stores. stores, and completely built a dense sales network from provinces to counties and towns, greatly increasing the market share of the company's products. The company has formed alliances with large supermarkets such as Carrefour, Wal-Mart, Tesco, and China Resources Vanguard. By the end of 2010, the "Kusa" series of products had entered more than 20,000 large and medium-sized supermarkets. In 2011, the company successively developed cotton bubble gum with great market potential and the first whistle bubble gum in China. At the same time, it introduced a casting lollipop machine and a lollipop stamping machine to enter the Chinese lollipop market. In addition to upgrading the taste and packaging of existing products in stores, the company also developed crayon toy candy to enter the Chinese toy candy market. While increasing product coverage, the company will spend heavily in the second half of the year to advertise mouth-clearing lozenges, whistle bubble gum, and cotton bubble gum in major domestic mainstream media to greatly enhance the brand image of the company's products.
Looking forward to 2012, in addition to continuing to intensively cultivate traditional channels, in terms of stores, the company will adhere to the concept of diversified development to enter the Chinese toy candy market. At the same time, it will spend huge sums of money to introduce imported equipment and advanced technology to enter the pastry market, tapping the 75 billion pastry market. A treasure trove of great wealth in the market.