Matters needing attention about trademark naming are divided into the following two points.

First, the situation of not being registered as a trademark:

1. Only the common name, figure and model of the goods are available;

2 directly indicating the quality, main raw materials, functions, uses, quantity and other characteristics of the goods;

3. Others that lack distinctive features, but obtain distinctive features after use and are easy to identify, can be registered as trademarks;

4. It is forbidden to copy, imitate or translate other people's well-known trademarks;

Second, shall not be used as a trademark:

1, which is the same as or similar to the national name, national flag, national emblem, military flag and medal of People's Republic of China (PRC), and the same as the names and graphics of specific place names or landmark buildings where the central state organs are located;

2. It is identical with or similar to the name, national flag, national emblem and military flag of a foreign country, unless it is approved by the government of that country;

3. It is identical with or similar to the name, flag and emblem of an intergovernmental international organization, except that it is recognized by the organization or is not easy to mislead the public;

4. It is identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized;

5, and the "Red Cross", "Red Crescent" name, logo is the same or similar;

6. Ethnic discrimination;

7. Exaggerated propaganda and deception;

8, harmful to socialist morality or have other adverse effects;

9. Geographical names of administrative divisions at or above the county level or foreign geographical names well known to the public shall not be used as trademarks. However, unless the place name has other meaning or is a part of the collective trademark certification trademark; Registered trademarks using geographical names shall remain valid; The quality of a brand name will bring different effects to enterprises. A good trademark can help enterprises develop better and occupy a place in the market. It can be said that having a good trademark is half the battle.