The Heilan House men’s clothing trademark is on the back neckline of the clothes, and the washing mark is on the lower end of the side seam on the inside of the clothes.

Heilan Home Co., Ltd. is located in Xinqiao Town, Jiangyin City, Jiangsu Province. It was established in 1997 and listed on the Shanghai Stock Exchange in 2000 with stock code 600398. It is a large-scale consumer brand operation platform company mainly engaged in brand management, supply chain management, and marketing network management. As of the end of 2018, the company's brands include men's clothing, women's clothing, children's clothing, professional clothing and home furnishing brands.

At the beginning of its establishment, Heilan House proposed to create an independent brand of national clothing. While making good products, Heilan House also attaches great importance to the brand image. It has successively hired host David Wu, Mainland actor Yin Xiaotian, Mainland actor Du Chun, and young actor Lin Gengxin as image spokespersons, and has launched various advertisements, Every year, we participate in the China International Clothing and Accessories Expo to promote the Heilan House brand.

Extended information:

The product positioning of Heilan House

The main business of Heilan House Company is "Heilan House", "Ai Lan" "Jutu" series of brand clothing operations include brand management, supply chain management and marketing network management. The company's flagship brand "Heilan Home" is positioned as "high quality, mid-price" and targets men aged 25-45 with an annual income of 20,000-100,000 yuan. , self-selected "men's wardrobe" is a brand feature.

The company established a new subsidiary, Aijutu Company, in August 2010. The "Aijutu" brand targets people aged 18-30, with sports, fashion and leisure as its brand characteristics. ?

The "Heilan House" brand has successively won the "Innovation Award of the 2004-2005 China Clothing Brand Annual Award", the "Potential Award of the 2005-2006 China Clothing Brand Annual Award", "The Most Popular Award in the 25 Years" "Respected Top 25 Jiangsu Brands", "China's Famous Trademarks" and other honors.

As of December 31, 2011, the company has established a marketing network covering 31 provinces (autonomous regions and municipalities, excluding Hong Kong and Macao Special Administrative Regions) across the country, and has "Heilan Home" stores 1, 919 homes. On this basis, the company plans to further expand the market, plan to form a store scale of about 3,500, and cultivate and develop other brand series of clothing, and eventually become a leader in domestic brand clothing operations.

Baidu Encyclopedia-Heilan Home