Youth Series - Targeted at teenagers aged 16-20, who like to wear fashionable, casual and personalized casual clothes. You can find the youth mark that suits you in Prince Password, allowing you to walk in the streets. You appear to be extraordinarily different.
Fashion Series——The Prince Code fashion trend series is positioned between the ages of 20 and 22. It combines streetwear trend elements and follows the latest and most IN fashion trends in the world, serving young people around the world. Urban fashionistas bring different levels of colorful styling combinations and are active at the forefront of the fashion field.
Simple series - a simple series targeted at those aged 22-25. Fashionable short coats combined with various types of casual pants, moderately slim dark gray narrow pants, emphasizing fashion, simplicity, classics and eternity. There is no shortage of flavor in various occasions, at work or in life. Sometimes concise, sometimes casual, exuding the unique charm of handsome self.
Basic series----Create practical, cost-effective basic clothing, follow the principles of low-key and fashionable, regardless of age boundaries, so that your clothes can be worn both inside and outside the prince's code.
In addition to all the above series of products, Prince Code also provides the latest, most fashionable and trendy clothing accessories. You can find your own fashion code at Prince Code one-stop fashion hypermarket. Spring and summer styles (tops): 89RMB-289RMB
Spring and summer styles (pants): 99RMB-219RMB
Autumn and winter styles (tops): 189RMB-699RMB
Autumn and winter style (pants): 169RMB-269RMB
Customer group: 16-25-year-old teenagers who pursue fashion
Brand keywords: fashion/leisure/youth/street/trend/casual Sex 1, 3, 30, 300, 3000
1999
Prince Code’s first store
Mr. Xie Yongjun, the founder of Prince Code, opened the first "Freeman" clothing store in Fenyi County, Xinyu City, Jiangxi Province. It mainly sells fashion series of men's clothing. With an area of ??53 square meters, it became the first local fashion men's clothing brand in China.
2008
The second Prince Code branch after many years
Freeman Clothing has gone through more than ten years. The founder, Mr. Xie Yongjun, relied on his profound experience With strong product operation skills and experience in store retail management, he led Jiangxi Freeman Clothing Store to Beijing in 2008 and opened a second branch near Muxiyuan. In the same year, Beijing Junyue Jinyi Clothing Co., Ltd. was officially established. Prince Password The trademark was successfully registered and Freeman officially changed its name to Prince Code.
2009
During the bad economic crisis, Prince Code’s first headquarters
Although this year was the most depressed year for the garment industry, the area near Muxiyuan Many wholesale merchants have withdrawn their stores, but Mr. Xie Yongjun relied on his precise market positioning, keen market judgment and fearless entrepreneurial courage to make the popularity of the clothing store soar rapidly, and he got new development opportunities. He successfully expanded his business in one year. 6 stores! In the same year, Prince Code also rented its first headquarters and began training its team with a small area of ??70 square meters, laying a solid foundation for the development of a fashionable men's clothing brand.
2010
Prince Code’s first franchise store
With the continuous expansion of the brand and the enthusiastic response from the market, Prince Code continues to expand stores. By the end of the year, there were 14 direct-operated stores in Beijing. In August of the same year, the first Prince Code franchise store in Beijing’s Muxiyuan Fucheng Commercial Building was officially signed. The emergence of the franchise store heralds the comprehensive expansion of the brand, and the company’s national brand layout will be officially launched!
2011
The first five-year plan, 30 stores of Prince Code
Prince Code officially launched the franchise business, with a fashionable and novel men's clothing store image It was quickly followed by consumers. In the same year, the number of directly operated stores exceeded 18 and the number of franchise stores exceeded 12. Prince Code's first five-year plan was realized. Xie Yongjun's entrepreneurial story once caused a sensation among all those doing business in Beijing. The fellows have become successful models. At the same time, it has also triggered the pursuit of similar brands. Prince Code has become the new coordinate of the fashionable men's clothing chain brand.
2012
The second headquarters of Prince Code
Since its founding in 1996, Prince Code has continued to develop rapidly to 60 stores and achieved unprecedented success. , but at the same time it was also hit by chaotic market conditions. Since 2009, many fashionable street men's clothing stores have emerged. The poor product quality and services of similar brands have disrupted the market order and seriously hindered the development of Prince Code. In order to promote the active and healthy development of the industry and provide consumers with better products and services, Mr. Xie Yongjun, who has a keen business sense, rented nearly 1,000 square meters of office space and began to recruit professional talents everywhere, sparing no effort and spending heavily on advertising. This is Prince Code has officially taken the first step towards branding operations.
Looking to the future
Prince Cipher Company has established a professional brand operation team and established an operations department, a marketing department, a sales department, a finance department, a merchandise department, a personnel administration department and a planning department. Propaganda Department, the image of the first-generation Prince Code store has been completely upgraded. Mr. Xie Yongjun will lead an elite team with professional management level, taking products, services and quality as the cornerstone, adopting a franchise model, adhering to professional development, and committed to The Prince Code fashion brand has been successfully copied to all parts of the country through Beijing, completing the mission of nationwide retail layout. Business background
Franchising is the mainstream business model in the 21st century. According to a survey, 80% of independent store owners in the global retail industry closed their doors in the first year. Those who can persist until the fifth year Only 8%; only 20% of chain stores are eliminated in the first year, and 77% of chain stores can successfully operate until the fifth year. The headquarters has a mature franchise operation system to solve investors' worries about finding suitable entrepreneurial projects and help franchisees achieve successful personal entrepreneurship. According to a survey conducted by the China Franchise Association in August 2011 among 3,746 franchisees in 26 different industries across the country, 78.4% of the franchisees believed that the clothing retail industry is the easiest entrepreneurial project. In other industries, clothing retail has four major advantages: strong industry stability, low barriers to entry, mainstream consumption, and relatively worry-free management. The strong operations team at the headquarters can ensure the stability of goods, keep abreast of market trends, and correctly grasp clothing trends. Price, style and quality, choosing to join can reduce the investment risk of entrepreneurs. The perfect service system of the headquarters makes franchisees completely worry-free after joining; no matter in any era or in any region, wherever there is clothing that meets consumer purchasing needs, there will be There will be purchases, and it is impossible for people not to wear clothes, and it is impossible not to change a set of clothes for half a year. This is the enduring truth of the clothing industry!
Operating model
The operating franchise commercial retail model adopted by Prince Cipher Company is unprecedented in the market. The company is located at the top of the clothing industry chain, allowing the company to grasp the clothing retail sales in a timely manner. The consumption dynamics of the market, branded clothing are all similar, and the quality and price of street bulk goods cannot match the brands. Our company operates branded products, but we follow the street fashion route, and the styles break through the stereotypes of traditional clothing brands. The style further reflects the novelty and fashion of the brand, and at the same time the price and quality are comparable to those of big brands. No wonder every piece of clothing from Prince Code is so trendy, the style is very novel, and will never go out of style.
Marketing Team
Prince Cipher Company has gathered many senior marketing managers in the clothing industry. Marketing puts our products in gorgeous clothes. Why does every one of them hang on the shelves? Are all the clothes so pleasing to the eye? Will it make you want to try it? Why are there always so many people in ordinary clothing stores? Have you ever thought of a word, store marketing?
Commodity Management
Prince Cipher Company adopts a zero-stock commodity operation system. The zero-stock operation system can reduce franchisees’ store operation risks and inventory crises, thereby reducing franchisees’ operations. pressure.
When the season changes, why do other brand stores offer 40% off or 50% off clearance sales? However, Prince Code has always maintained its original price, and customers are still willing to buy it. Aren’t we worried about having inventory?
Data analysis
The support of Prince Cipher Company based on product sales data enables the company to always be at the forefront of fashion. Why do we always know what style consumers like this year and what style will be popular in the market next year? What style is it, and why do Prince Code’s clothes get better and better every year? Our company has a professional data analysis and management team to conduct scientific and effective analysis and classification of store retail data. The regular statistical results of the data management team are directly fed back to the clothing designers, so that the goods can achieve best-selling results from a scientific perspective.
Development Mechanism
Why are the discounts for joining other brands always so high? 55% off, 40% off? Prince Code has always maintained an average discount of 42% off. Our company does not have a provincial/city/county agency mechanism and requires all franchisees across the country to purchase goods from the headquarters. Customers across the country will enjoy the factory discounts from the headquarters, and the headquarters ensures uniform discounts for franchisees. , to maximize product profits. Do you choose to cooperate with manufacturers or agents? Franchisees have strong financial strength and retail management experience.
Have strong brand awareness and determination to develop together.
Follow the company’s various management systems and comply with Prince Code site selection requirements.
Decorate the store according to the company's standards and purchase images and props from the company.
Specialty store (site selection) requirements
Local popular commercial streets, shopping malls, and counters are required to be in the side hall of the shopping mall or in a well-located Zhongdao, and the business location is located in a fashion and leisure brand Combined with the area, the area is required to be more than 50 square meters. Intended customers can leave a message on the official website of Prince Password, or communicate with us on the phone↓
Customers who are qualified to join should come to the company to inspect and discuss cooperation matters as much as possible↓
Customers who are interested in joining need to fill in "Franchise Application Form" ↓
Customers who pass the review need to confirm their intention to join ↓
The headquarters will send a dedicated person to conduct an on-site inspection and fill in a feasibility report↓
The store address is approved After strict evaluation by the company, the two parties signed a franchise contract↓
The headquarters provides drawings, and the franchisees decorate according to the full set of decoration drawings provided by the headquarters↓
The headquarters formulates the goods and shelves of the franchise stores for the franchisees And containers↓
Display supervision and in-store guidance to assist franchisees in welcoming the opening.
Required documents
One copy of the franchisee’s personal ID card and two two-inch color photos;
The store that opens the Prince Code franchise store Qualification certificate;
One floor plan of the candidate store and 3-5 real photos;
Provide a "Franchise Application Form" and a copy of the latest local map.
Our purpose
Looking for franchisees who meet the franchise conditions;
Establishing long-term and winning partners:
Strict Control the franchise area and quality, and develop high-quality franchise stores;
Strictly divide regions and do not allow vicious competition between franchise stores; The headquarters arranges dedicated personnel to evaluate franchise stores on the spot and fill in feasibility reports; provide district assessment Conclusion, total investment budget of the store and analysis of the profit and loss points of the store;
Assist franchise customers in commercial negotiations between shopping malls and stores, and strive for maximum benefits for franchise customers;
Provide store design drawings , providing construction supervision services to franchisees to ensure the uniformity of decoration quality and store image;
The online recruitment system is implemented from time to time to fully assist franchise store recruitment;
Professional store operation management software, Multi-functional use, installation and application training;
The headquarters sends specialists to assist with store display and opening guidance, and provide opening marketing and promotion strategies;
The headquarters provides unified promotion plans during major holidays;
Headquarters operations specialists monitor sales data from time to time and provide store management guidance to franchised stores through data results;
Sharing of product data between direct-operated stores and franchised stores;
The store manager meeting organized by the headquarters, the monthly meeting is free for the franchise team to participate;
The headquarters rewards franchise stores for monthly and annual outstanding employees and teams;
Provide comprehensive training for franchisees , including: sales process, cashier process, store display, product inventory and inventory, store management; free comprehensive training for every new customer who joins Prince Code;
Provide the latest training information leading in the country, If possible, organize team learning from time to time to improve the comprehensive capabilities of the franchise team.