To apply for trademark registration of Chinese characters in China, according to the custom of China people, simplified Chinese characters are the best, but there is no objection to using traditional Chinese characters as trademarks. Simplified Chinese trademarks and their corresponding traditional Chinese trademarks are identical in pronunciation, meaning, composition and other factors that determine whether the trademarks are the same or similar. The only difference is the simplification of strokes, which is determined by the characteristics of Chinese characters and China's writing tradition. Therefore, whether it is a simplified trademark or a traditional trademark, the trademark connotation is protected to the same extent after approval and registration. In other words, if the trademark of one font is allowed to be registered, the trademark of another font will naturally be equally protected.
Trademark transfer recognition