The label on Anta shoe box is white and genuine. There are basically three types of Anta shoe boxes, the first is kraft paper shoe boxes, which are specially used by e-commerce, and the second is white. The original Anta shoe box is white with its red Iogo on it. Physical stores generally use this kind of packaging, and the third kind is a black shoe box with a white Anta logo label on it. Generally, the shoe boxes in physical stores are original black shoe boxes, so the label on Anta shoe boxes is genuine white. Anta Sporting Goods Co., Ltd., referred to as Anta Sports, is a leading sporting goods enterprise in China, mainly engaged in the design, development, manufacture and marketing of Anta brand sporting goods, including sports shoes, clothing and accessories.