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What is the psychology of trademark design?

There is currently a lot of confusion in the use of trademarks in our country. The most obvious thing is that one trademark is used for multiple purposes, which affects the trademark's iconic power and prestige. For example, the peony trademark has been used on a variety of products such as wool, televisions, radios, cigarettes, sewing machines, toilet paper, etc., disrupting consumers' understanding of this trademark.

(2) The trademark shape must be graceful and unique, the pattern must be vivid, and the text must be elegant and harmonious

Except for things that cannot be used as trademarks stipulated in the trademark laws of various countries, for enterprises , the theme of trademarks can be taken from almost all things in the universe, which undoubtedly provides trademark designers with room for freedom of movement.