1 Patagonia/Patagonia

Reason for listing: Patagonia is well-known among professional households, and it is the largest retail chain REI brand in the United States with the largest sales volume. In recent years, Patagonia's market has performed strongly, with sales reaching 750 million yuan in 20 15, and it was selected as 14 the most popular company in the United States, and Fortune magazine even called it one of the "coolest companies in the world". Patagonia's down jackets are mostly recycled materials. They are usually made of goose down and have passed NSF international certification, which can trace the origin of goose down from the farm. Downs recovered and reused from down products have also gone through the cleaning process, and down jackets are made on the premise of ensuring the cleanliness and safety of the recovered down. In terms of heavy down jackets, compared with Archaeopteryx, another well-known outdoor brand, Patagonia has 600 more down jackets, which can better meet the use scenarios such as urban commuting and light sports, and the price is mostly between 280 US dollars. If you need a warmer down jacket, Patagonia can also provide a good choice. Down sweater is one of the classic styles in the brand. This 800 fluffy down jacket fabric is made of 100% recycled polyester fiber tear-resistant material, and the fabric surface is treated with DWR (durable waterproof) coating, which can resist the influence of light rain and snow on the down jacket surface. The price is not much different from that of 600 tent down jackets, and the prices of hooded and uncapped models are $229 and $279 respectively.

93

Comprehensive score

A++

keep warm

A++

comfortable

A++

Drill resistance

A+

appearance design

Archaeopteryx/Archaeopteryx

Reason for listing: Archaeopteryx has just been established for 30 years, but with its persistent pursuit of new technologies and new processes, it has successfully become a first-line brand of outdoor clothing and sports equipment, and has gradually developed into a leading brand of professional outdoor sports in the world. The climate in the coastal mountainous area of North Vancouver, Canada is extremely cold, which provides an excellent development and testing place for Archaeopteryx outdoor product design team. All products can still provide reliable performance guarantee in extreme environment, so Archaeopteryx has always been far ahead in the warmth and quality reliability of down jackets. Archaeopteryx down jacket can be divided into necessities outdoor all-weather series and leisure series. Both series are filled with high-quality white goose down, and the fluffy degree of down is 750, which is suitable for cold areas. They are mainly different from design and use. Essentials outdoor all-weather series focuses on multi-functional down jackets, which are mostly used in various outdoor sports. Leisure series perfectly integrates high-tech outdoor functions, comfort and durability into daily clothes, and pays more attention to modifying body shape and style than outdoor series. High-quality down with outstanding warm and waterproof performance also needs proper treatment to give full play to its maximum warm-keeping performance.

93

Comprehensive score

A++

keep warm

A++

comfortable

A++

Drill resistance

A+

appearance design

Canada Goose/Canada Goose

Reason for listing: Canada Goose was founded in 1957. Originally, it was to make extremely warm and practical down jackets for outdoor researchers. Since it was acquired by Bain Capital, a private equity fund, in 20 13, Canada Goose has gradually entered the public eye and developed into a down jacket with practicality and fashion. In just four years, it was successfully listed in new york and Toronto respectively, and its total revenue increased year by year. The successfully transformed Canada Goose has been sought after by many fashion circles and business dignitaries, frequently appearing in Hollywood movies and becoming an online celebrity brand in today's down jackets. According to TEI(Thermal Experience Index) system, Canada Goose marks and distinguishes down jackets according to the applicable temperature. * * * is divided into five grades, among which TEI 1 is a light down jacket suitable for 5 to MINUS 5 degrees Celsius, and the highest TEI 5 down jacket can be used in the climate environment of MINUS 30 degrees Celsius and below. Generally speaking, TEI 2 (multipurpose level) and TEI 3 (basic level) have a wider audience. Hooded coat down jacket is a classic of Canada Goose, among which Expense Parka was introduced in 1980s.

90

Comprehensive score

A++

keep warm

A++

comfortable

A++

appearance design

A+

Drill resistance

4 mammoths/mammoths

Reason for listing: there are archaeopteryx in North America and mammoths in Europe. Mammoth, with a history of 150 years, has become synonymous with safety in the industry from the early hand-made ropes to the all-round development of outdoor sports equipment. Mammoth down jackets are mainly goose down, with the down content of 90% and the fluffy degree of down covering from 650 to 900, which can meet the needs of different degrees of warmth. Among them, 750 and 850 fluffy down jackets are common fluffy values in outdoor brand down jackets, which can not only meet the needs of outdoor sports, but also easily resist the daily cold. Moisture is the biggest natural enemy of down jackets. How to protect down jackets to keep warm to the maximum can also be considered in clothing details, which is the core that distinguishes first-line brands from other brands. Similar to the mixing zone filling technology of Archaeopteryx, Mammoth has its own PrimaLoft chamber structure, and PrimaLoft LoldLuxe material is filled in areas that are easy to contact with moisture, such as underarms and collars, so as to achieve the effect of moisture absorption and perspiration, making it more comfortable to wear. In addition to the special filling structure, mammoths also use durable fabrics to ensure that down jackets can withstand various outdoor conditions. Pertex Quantum Pro material is the choice of mammoth.

Eighty-nine

Comprehensive score

A++

keep warm

A++

comfortable

A+

Drill resistance

A+

appearance design

5Moncler/ Moncler

Reason for listing: Moncler is another online celebrity brand of down jacket. At first, it was professional outdoor sports equipment, and later it was selected as mountaineering adventure equipment by international expedition. It has also become the official supplier of the French national downhill skiing team in the Grenoble Winter Olympics, and the product quality is beyond doubt. Although Moncler originated in France, it was acquired by an Italian company in 2003. It organically combines the original experience of making outdoor professional equipment with fashion elements to produce down jackets with fashion and high performance, which are favored by consumers all over the world. According to statistics, at present, 86% of Moncler's turnover comes from outside Italy, and the Asian market is strong, accounting for nearly 40% of sales. Moncler is famous for producing all kinds of innovative high performance nylon fabrics. Among them, Longue Saisen series fabrics are made of Japanese high-quality high-density nylon, which is characterized by light weight, with a weight of only 33g per square meter. At the same time, high-density textiles can ensure that down is not easy to drill out of the fabric. Doudou doune d' air, another lightweight fabric, is made of high-density nylon and has good tear resistance. At the same time, the acrylic coating not only enhances its protection, but also makes the down jacket fabric more colorful, which is also an important reason why Moncler is deeply loved by consumers.

88

Comprehensive score

A++

comfortable

A++

appearance design

A+

keep warm

A+

Drill resistance

6 Mountain Hardware/Shan Hao

Reason for listing: Shan Hao, founded in California, USA, is one of the top outdoor brands and is now a well-known outdoor product.