If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services during production and business activities, it shall apply for trademark registration with the Trademark Office. In the narrow sense, trademark registration applications only refer to goods and service trademark registration applications, international trademark registration applications, certification trademark registration applications, collective trademark registration applications, and special sign registration applications. In addition to the content of trademark registration applications in the narrow sense, trademark registration applications in the broad sense also include application for change, renewal, transfer registration, opposition application, cancellation application, trademark use license filing, and other trademark registration matters.

There are two ways for domestic trademark registration applicants to apply for trademark registration: one is to handle it on their own; the other is to entrust a legally established trademark agency to handle it. The main difference between the two methods is the method of contact, documents submitted, document submission and service methods. In terms of the method of contact, if you handle it yourself, the applicant will have direct contact with the Trademark Office during the process; if you entrust a trademark agency to handle it, the applicant will contact the Trademark Office through the trademark agency instead of directly. Contact the Trademark Office. In terms of the documents to be submitted, if the application is handled by oneself, the applicant should submit relevant documents as required; if the applicant entrusts a trademark agency to handle the matter, in addition to other documents that should be submitted, the applicant should also entrust a trademark agency to handle the trademark registration. power of attorney. In terms of document submission method, if the applicant handles the application by himself, the applicant or the person in charge shall submit the application documents directly to the Trademark Registration Hall of the Trademark Office (you can also go to the Office of the Trademark Office in the Zhongguancun National Independent Innovation Demonstration Zone, the Trademark Office outside Beijing Applicants can also submit through the online application system; agencies can submit application documents directly, by mail, or through courier companies. The Trademark Office can also submit through the online application system. In terms of the method of document service, if the applicant handles the matter on his own, various documents from the Trademark Office will be served to the party concerned; if the applicant entrusts a trademark agency to handle the matter, the documents will be served to the trademark agency.

When foreigners or foreign enterprises apply for trademark registration and handle other trademark matters in China, they should entrust a trademark agency established in accordance with the law to handle it. However, foreigners or foreign enterprises with habitual residence or business offices in China can apply for it themselves.

If you entrust a trademark agency to handle trademark registration matters, you can consult the trademark agency for the documents and procedures that should be prepared.

When using this column, you should pay attention to the following points:

1. When applying for trademark registration, you should fill in the form according to the published goods and service classification table. For each trademark registration application, one copy of the "Application for Trademark Registration" and one copy of the trademark drawing should be submitted to the Trademark Office; if applying for trademark registration with a color combination or colored pattern, the colored pattern should be submitted, and a black and white draft should be submitted; not specified For colors, black and white drawings should be submitted. A trademark registration applicant can apply to register the same trademark for multiple categories of goods through one application. Each trademark application for any registration matter is regarded as one application, and the application documents for the corresponding matters should be submitted and the fees should be paid as required.

2. If the number of copies of the documents to be submitted is not specified, and if the number of copies is not specified in the "Filling Instructions" column, it should be considered as 1 copy.