Zhonghui Design (professional VI design company) answers:

VI system is a design concept adopted by enterprises in brand building and promotion. Its purpose is to ensure that all aspects of the company The consistency of image and style in all aspects, thus forming a stable, unified and orderly overall image. The design concept of the VI system mainly includes the following points:

Uniform identifier: The VI system needs to design a unified identifier, usually a logo. This identifier should be concise, easy to identify, and able to be disseminated across different media.

Color specifications: The VI system needs to determine a unified color specification based on the company's characteristics and positioning, including main colors and auxiliary colors. These colors should be able to represent the company's image and characteristics, and should be represented in different media.

Font specification: The VI system needs to determine a font specification, including title font and text font. These fonts should be easy to read, fit the company's image and character, and also be able to perform across different media.

Graphic specifications: The VI system needs to determine a graphic specification, including what kind of pictures and graphic elements to use. These elements should fit the company's image and character and need to be represented across a variety of media.

Application specifications: The VI system needs to determine an application specification, including how to use identifiers, colors, fonts and graphic elements on various media. These norms should ensure the consistency of the company's image, but should also allow for certain creativity and changes.