To create a feast of "new national trends", FAW Besturn strengthens the implementation of "user experience as the center", continues to cross borders and go out of the circle, and engages in troubles with new generations. On December 5, "China Pentium Feathers Are Wonderful" - FAW Pentium Li-Ning "Five Feathers Round" Badminton Finals and Customized Clothing Conference were officially held in Guangzhou. Two-time Olympic badminton men's doubles champion Fu Haifeng was present to help out. The champion teams of Changchun, Xi'an, Jinan, and Guangzhou stations launched a passionate PK. In the end, Zhejiang Xinsheng Team took the champion under its wing. Guangdong Li Ningyu Team and Boya Sports Team won the second and third place respectively.
At the event, FAW Besturn and Li Ning jointly designed limited-edition customized sweatshirts and badminton bags, which were named Style Home, Burning Pie, Early Adopter and Enjoyer respectively. Five major pre-sale and Activity acquisition channels are opened simultaneously. From the first creation of sports IP to the first creation of design, the two major Chinese brands have deeply integrated marketing, culture and branding to demonstrate the power of Chinese brands, the confidence of a great power and the confidence of culture for the new generation, and set a new height for cross-border marketing. , leading the "new national trend".
Perseverance and perseverance in the same dream will play the most "trendy" tone for Chinese brands.
With the rise of Chinese manufacturing and national brands, the pursuit of unfettered freedom and enjoyment of sports Passion and vitality are becoming the spiritual core of the new generation. Although FAW Bestune and Li-Ning Badminton are in different fields, they have the same dream persistence and perseverance in understanding the new generation's pursuit of circle belonging, emotional appeal and value recognition.
As the "crystallization" of the cross-border integration of FAW Besturn and Li Ning badminton, the 2021 "Five Badminton Round" event has gone through four exciting stops in Changchun, Xi'an, Jinan, and Guangzhou since its launch on April 27. Competition, continue to use three-dimensional and immersive event experience to let young people release their passion and vitality, and help the brand spirit of "China's Pentium and Forge ahead" to be deeply rooted in the hearts of the people. The event setting and experience of this finals have been fully upgraded. Champion teams from the sub-station competitions compete for the first, second and third place in the national finals. Participants enjoy sports, experience competition and gain fun, and learn about the innovative and enterprising spirit and increasingly youthful image of the Pentium brand. , have a more direct and comprehensive understanding and recognition.
Zhao Dong, deputy general manager of the Sales Branch of FAW Besturn Car Co., Ltd., said: "FAW Besturn and Li Ning jointly promote the concept of healthy and active sports life, spread the upward power of Chinese brands, and let the unique unity and unity of the Chinese people Cultural confidence is deeply rooted in the hearts of the people. This reflects the courageous commitment to social responsibility and future mission in the new era."
Zhao Dong, Deputy General Manager of Sales Branch of FAW Bestune Car Co., Ltd.
Together with the new generation, FAW Pentium wants to live up to the name of "New National Trend"
Currently, "Yuexiang New Generation" pays more attention to sports life and national trend culture. It satisfies the new generation's pursuit of "new national trend" quality life. Following the "Five Feathers Round" event, FAW Bestune and Li-Ning badminton have deepened their cross-border integration and released 3,000 limited-edition customized sweatshirts and 1,000 badminton bags.
According to Li-Ning sports fashion chief designer Wang Chaoran, "DESIGN BY LI-NING" while inheriting sports genes, focuses on trend culture, sports life, street culture and other fields to explore more diverse areas. cultural expression. It is the original intention to carry out a modern interpretation of Chinese culture and release the charm of Chinese culture to China and the world. The customized product jointly created with Pentium this time uses the fusion of multiple design elements as a source of creativity.
Li Ning's chief sports fashion designer Wang Chaoran
By drawing inspiration from the "Ge" element headlights and classic car paint colors of Pentium products, Li Ning designers created classic black and classic gray , patina three sweatshirt colors.
The classic black sweatshirt is named "Style Home". The pattern fully combines the design concept of "Light and Shadow Philosophy", using linear feeling as the keynote, combined with curved lines, to bring an overall visual flow of light and shadow. The classic gray sweatshirt named "Burning Party" is inspired by the representative elements of Pentium product dashboards, exhaust pipes and other elements, showing the national trend style. The copper green sweatshirt named "Early Adopter" takes the Pentium logo as the starting point, combined with the current trend of racing culture, and reinterprets the off-road track and iconic text in a 3D hand-painted style.
The upper part of the "Yue Xian Zhe" badminton bag is covered with traditional Chinese copper coin elements and simple prints, and the Pentium logo and badminton sports elements are added to the bottom pattern, creating a more coordinated and more simple and fashionable overall. style. ”
Focus on user experience is the differentiation of the Besturn brand. For customized sweatshirts and badminton bags, FAW Besturn provides as many as five online acquisition channels. Users can obtain them through Besturn YOMI APP, FAW Besturn official website If you participate in the event through any channels such as Weibo, official WeChat account, FAW Besturn Domino Plan public account, Kuaishou platform FAW Besturn official account, you can redeem it through points, or even get it for free, which is definitely a powerful fan.
The release of customized clothing not only provides a "private" customized fashion peripheral experience, but also fully meets the differentiated needs of young people's personality and play. This is FAW Besturn's new brand strategy since the "518" was released. The first batch of products of the "Cultural and Creative Shelves" of the "Six Major Equity Shelves" are also the first derivatives of the new VI to be launched, which strengthens the Besturn brand's label of "high-quality domestic products, innovation and enterprising" and brings the value of "new national trend" to the new generation* **Ming helps the brand image become more vivid and youthful.
Innovative marketing, three-dimensional marketing, the pass code for a new brand strategy.
Good marketing is to reach users after the excitement. It still resonates in my heart; it breaks the precedent and becomes a marketing model in the industry. Since the release of the new brand strategy of "518", the Pentium brand has continued to reach and impress users through innovative marketing and three-dimensional marketing, and continues to create a "different new Pentium" for users. ".
In August, powerful actor Zhu Yawen officially became the spokesperson of FAW Besturn, accurately releasing the brand spirit of "China's Besturn, ever enterprising"; in October, the "Teng Xing Tian Xia" icon and Besturn B70 2.0T version Officially released to strengthen the concept of "continuously creating surprises for users' travel" and the efficient implementation of "518 service rights"; in November, the new coupe SUV B70S made a stunning debut, with the name of "new national trend coupe SUV", directly targeting the travel of Generation Z Upgrade demand. The successful holding of this finals not only brought a successful conclusion to Pentium's annual marketing drama, but also convinced young people